Apple’s IOS Defeats Android in Battle of Christmas Day Shopping

December 28, 2013 Leave a comment

Apple’s IOS Defeats Android in Battle of Christmas Day Shopping

Here’s one category where Android is still no match for Apple Inc. (AAPL): mobile shopping.

On Christmas day, Apple’s iOS devices were used to make 23 percent of all e-commerce orders, according to a report yesterday from International Business Machines Corp. Phones and tablets running Google Inc. (GOOG)’s Android, meanwhile, only accounted for 4.6 percent. IOS customers also spent $93.94 per order, almost twice the amount of the average Android shopper.Mobile devices in general have emerged as a more common way to buy things online, gaining ground on personal computers. They were used for almost 29 percent of Internet sales, up 40 percent from 2012, IBM found. Smartphones were more popular for browsing, while consumers spent more money when using tablets.

Apple’s iPhone and iPad have maintained their edge as shopping tools, even as Android products sell in far greater numbers. Android, which is used by Samsung Electronics Co. and other top manufacturers, accounted for 81 percent of smartphone shipments last quarter, according to IDC. Apple had 13 percent of the market.

Pinterest Inc. and Facebook Inc. also helped drive online shopping on Christmas, IBM found. Customers referred to sales through Pinterest, an Internet-scrapbooking startup, spent almost $87 per order, while those referred through Facebook spent $72. Still, customers that came from Facebook were four times more likely to make a purchase than the Pinterest users, possibly because they trust their Facebook friends more, according to the report.

To contact the reporter on this story: Gerrit De Vynck in Toronto at gdevynck@bloomberg.net

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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