HUDs all the rage in car navigation; Electronics makers are racing to develop next-generation car navigation systems that allow drivers to check traffic and other information without taking their eyes off the road

HUDs all the rage in car navigation

JIJI

DEC 30, 2013

Electronics makers are racing to develop next-generation car navigation systems that allow drivers to check traffic and other information without taking their eyes off the road.They hope the new systems will help prevent drivers from causing accidents as the number of elderly drivers continues to rise. Some companies are focusing on heads-up systems that display such information on the windshield.

Mitsubishi Electric Corp. has recently unveiled a prototype that can collect information on accidents and other dangers and alert the driver. Panasonic Corp. is developing a similar system and has proposed it to several automakers, President Kazuhiro Tsuga said.

Some other makers have already developed heads-up HUDs that can be attached to the rearview mirror or sun visor. Pioneer Corp., the front-runner, launched its first HUD last year.

Sales of HUDs have been slow partly because they are expensive, Pioneer officials said. But industry analysts said global demand for next-generation systems is expected to reach some 10 million units in 2020, up 10-fold from current levels.

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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