Questions for Starbucks’ chief bean counter; Troy Alstead: Bringing the Starbucks “experience” to groceries and more
December 8, 2013 Leave a comment
Questions for Starbucks’ chief bean counter
By Interview by Geoff Colvin, senior editor-at-large @FortuneMagazine November 21, 2013: 7:42 AM ET
Troy Alstead: Bringing the Starbucks “experience” to groceries and more
Starbucks stock has been highly caffeinated since the recession, up almost 10-fold from its 2008 low. The explanation includes many factors — products, operations, strategy, the return of Howard Schultz as CEO — and CFO Troy Alstead, 50, has been involved in almost all of them. The company had slightly more than 100 stores when he joined in 1992; today it has almost 20,000. Along the way the Seattle native has held operating jobs around the world; the company named him chief financial officer in 2008. He talked recently with Geoff Colvin about getting value from customer data, using social media skillfully, the magic of the customer experience, and much else. Edited excerpts:
About 70 million people go to Starbucks every week. What are they telling you now about the state of the U.S. consumer? Read more of this post




