Even Google Employees Are Giving Up On Google Glass

Even Google Employees Are Giving Up On Google Glass


JAN. 3, 2014, 12:07 PM 261,004 45

Here’s a bad sign for Google’s still-nascent Glass project from Glass-evangelist Robert Scoble: I’m also worried at a new trend: I rarely see Google employees wearing theirs anymore. Most say “I just don’t like advertising that I work for Google.” I understand that. Quite a few people assume I work for Google when they see me with mine. I just hope it doesn’t mean that Google’s average employee won’t support it. That is really what killed the tablet PC efforts inside Microsoft until Apple forced them to react due to popularity of iPad.If Google employees aren’t willing to be trailblazers, then who will?

Glass is Google’s computerized lens. It generated a lot of buzz in the first half of 2013, but the hype has died down.

There’s a good chance that Glass is a fundamentally flawed product.

The premise of Google Glass is that you can easily get emails and texts without having to rudely pull your phone out of your pocket. The idea is that our smartphones are making us distracted and we’re missing big moments.

But Glass is considered weird and rude. In an excellent essay on wearing Glass for a year, Wired’s Mat Honan says:

“My Glass experiences have left me a little wary of wearables because I’m never sure where they’re welcome. I’m not wearing my $1,500 face computer on public transit where there’s a good chance it might be yanked from my face. I won’t wear it out to dinner, because it seems as rude as holding a phone in my hand during a meal. I won’t wear it to a bar. I won’t wear it to a movie. I can’t wear it to the playground or my kid’s school because sometimes it scares children.”

And he’s a big fan of Glass!

If people like Honan and Google employees don’t feel comfortable wearing Glass in public, then it’s never going to become a normal thing. Those people need to wear them enough for the world to get used to Glass. If they’re scared to wear them, then it remains a niche product.

And if it’s a niche, alienating product then people won’t wear them in public. And so, it will never gain mainstream acceptance.

We saw this Scoble quote on John Gruber’s Daring Fireball. His take is fairly succinct: “When your own employees don’t use or support your product, the problem is with the product, not the employees.”

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

One Response to Even Google Employees Are Giving Up On Google Glass

  1. John says:

    Google glass has already become like the dork who walks around with a bluetooth headset. It’s not “cool” or groundbreaking. Its users give off a fashion challenged moronic vibe. It’s a non-starter right out of the gate.

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