Jessica Alba Went Against Advice Not To Start A Company That Has Since Raised $52 Million

Jessica Alba Went Against Advice Not To Start A Company That Has Since Raised $52 Million


JAN. 21, 2014, 3:22 PM 7,762 9

Jessica Alba is a triple threat as an actress, mother, and entrepreneur. Alba appeared on “Late Night with Jimmy Fallon” to discuss motherhood, her new role in IFC’s “The Spoils of Babylon,” and her family company. Now two years old, The Honest Company makes non-toxic baby products including diapers and household cleaners.Fallon asked why the actress decided to start a baby company and the answer was simple for the young mom of two.

“I wanted clean, safe, effective products that were affordable and beautifully designed and I couldn’t find that in the marketplace,” said Alba. “… There wasn’t really a family brand that spoke to me as a young mom.”

In addition to diapers and baby products, the Honest Company started rolling out cribs this year which can be converted as a child grows from infant, to toddler, and then a full-size bed for children.

Alba says not everyone thought the family company was a smart move for the “Sin City” actress.

“People thought I was nuts,” said Alba. The actress says people’s reactions ranged from, “‘Can you just do a perfume or something?'” to “‘Baby diapers, really?””

It turns out diapers were a good investment. Alba’s start-up has taken off since January 2012, raising a total of $52 million.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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