With Asia Conquered, Golf Looks to Latin America

With Asia Conquered, Golf Looks to Latin America

Globalization is a focus not just for the business elite gathered this week in Davos but also for professional golf.

The Masters Tournament, the U.S. Golf Association and the R&A have teamed up to bring a golf tournament to Argentina as part of “an initiative for the development of the game in Latin America.” The Latin America Amateur Championship will be Jan. 15-18, 2015, at Pilar Golf Club in Buenos Aires, giving 120 of the region’s top amateurs a chance to earn a spot in the Masters.

Recent years have seen golf’s growth mirror economic development in emerging markets. Leader boards at major tournaments are speckled with players from Europe, Asia and Australia (with some alarmist articles spouting concern at the foreign threat to American dominance in the sport). In 2009, the Masters and the R&A established the Asia-Pacific Amateur Championship, whose winner also has the chance to play at Augusta. The culmination of the sport’s globalization will occur in 2016, when golf will be included in the Summer Olympics in Rio de Janeiro.

Expansion to Latin America also demonstrates a cultural shift in golf, a sport traditionally associated with wealth and nobility and whose cost, space and equipment requirements are generally too great for poorer populations. The late Hugo Chavez criticized golf as “a bourgeois sport,” as his loyalists tried to close golf courses in Venezuela. The emergence of players such as Argentina’s Angel Cabrera and Colombia’s Camilo Villegas on the PGA Tour has gone a long way to reshape golf’s image.

Of course, there are still challenges to growing a sport in a part of the world defined by poverty and corruption. Look no further than the mess leading up to this year’s World Cup, as Brazil struggles to meet budgets and construction deadlines for a sport that already has an enormous following in the region. But with many beautiful golf courses in place and the backing of the sport’s major governing bodies, Latin America looks to be the new frontier in golf’s push to go global.

(Kavitha A. Davidson is a Bloomberg View columnist who writes about sports. Follow her on Twitter at @kavithadavidson.)

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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