Mobile Karaoke App Changba Adds Live Broadcast, Closer to YY Music’s Business Model

Mobile Karaoke App Changba Adds Live Broadcast, Closer to YY Music’s Business Model

By Tracey Xiang on January 26, 2014

Changba, the most popular mobile Karaoke app in China, added a live-singing feature for users to have friends to sing together, just like in a room of a brick-and-mortar Karaoke club.

Unlike in the offline world that only invited friends can join in a Karaoke party, all the singing parties on Changba are open to every user. Named ‘Karaoke show in private rooms’, the channel in Changba shows all the singing parties. Any user is allowed to open a room and rooms can be searched by room numbers.

In each room, you can choose to sing songs or just listen to others’ singing and buy virtual gifts to singers you like. Participants in a room can leave comments or chat with each other or invite other users to join in.

The live-singing feature is almost the same with the model of YY Music, 9158, 6.cn and a handful of others. An investor of such a service once told me that fans feel more encouraged to buy virtual gifts to singers during live shows. The revenue growth of YY Inc. has been driven by the live singing show business. So far Changba is the only one of those above-mentioned that started and has been focusing on mobile. YY Music moved slower on mobile, but the company said in late 2013 that they found it easier to make money on mobile than previously thought.

Prior to this live broadcast feature, Changba users needed to record singing first and save on the platform. Their audiences can buy them virtual gifts when listening to the recorded songs. Changba began monetization one year ago through virtual gift sales and planned to make money from potential advertisers.

Other revenue sources include mobile gaming, premium service subscriptions and emoticon sales. Changba announced 100 million registered users in October last year with 30 million being monthly active.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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