Tory Burch Is Launching A Lululemon Killer

April 14, 2014 Leave a comment

Tory Burch Is Launching A Lululemon Killer

image001-2

HAYLEY PETERSON RETAIL  MAR. 29, 2014, 2:37 AM

Lululemon has a new threat to its activewear empire. 

Leather goods designer Tory Burch is launching a line of apparel and accessories for yoga, running, golf, and tennis, Burch revealed in an interview with Women’s Wear Daily.

Burch said the line, set to debut in spring 2015, will be tailored for use both inside and outside the gym.

“I find a lot of women wear what they wear to go to the gym all day long,” she told Women’s Wear Daily in an interview.

Lululemon launched a similar concept last week with its new line, &Go.

&Go targets women who are “out the door at daybreak and moving until midnight,” Lululemon said on its website. “You don’t have time for a wardrobe that keeps forcing you to change. You’re busy living. We get it.”

Burch also revealed in the WWD interview that she is planning to launch a line of men’s accessories. The men’s line will include small leather goods, tech accessories, belts, and possibly footwear, according to Fashionista.

 

Filed under Innovation

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

Leave a comment