Why We Keep Losing Our Keys: Everyday Memory Lapses Hit at Any Age; Train Your Brain to Find Things Faster

Why We Keep Losing Our Keys

Everyday Memory Lapses Hit at Any Age; Train Your Brain to Find Things Faster

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SUMATHI REDDY

April 14, 2014 7:11 p.m. ET

Misplacing keys and phones are the result of every day memory or cognitive lapses – the result of a failure in our working memory – that are the norm. What are some of the factors that can affect our propensity to lose or misplace things? Sumathi Reddy reports. Photo: Getty.

You’ve put your keys somewhere and now they appear to be nowhere, certainly not in the basket by the door they’re supposed to go in and now you’re 20 minutes late for work. Kitchen counter, night stand, book shelf, work bag: Wait, finally, there they are under the mail you brought in last night.

Losing things is irritating and yet we are a forgetful people. The average person misplaces up to nine items a day, and one-third of respondents in a poll said they spend an average of 15 minutes each day searching for items—cellphones, keys and paperwork top the list, according to an online survey of 3,000 people published in 2012 by a British insurance company.

Everyday forgetfulness isn’t a sign of a more serious medical condition like Alzheimer’s or dementia. And while it can worsen with age, minor memory lapses are the norm for all ages, researchers say.

Our genes are at least partially to blame, experts say. Stress, fatigue, and multitasking can exacerbate our propensity to make such errors. Such lapses can also be linked to more serious conditions like depression and attention-deficit hyperactivity disorders.

“It’s the breakdown at the interface of attention and memory,” says Daniel L. Schacter, a psychology professor at Harvard University and author of “The Seven Sins of Memory.”

That breakdown can occur in two spots: when we fail to activate our memory and encode what we’re doing—where we put down our keys or glasses—or when we try to retrieve the memory. When you encode a memory, the hippocampus, a central part of the brain involved in memory function, takes a snapshot which is preserved in a set of neurons, says Kenneth Norman, a psychology professor at Princeton University. Those neurons can be activated later with a reminder or cue.

It is important to pay attention when you put down an item, or during encoding. If your state of mind at retrieval is different than it was during encoding, that could pose a problem. Case in point: You were starving when you walked into the house and deposited your keys. When you then go to look for them later, you’re no longer hungry so the memory may be harder to access.

The act of physically and mentally retracing your steps when looking for lost objects can work. Think back to your state of mind when you walked into the house (Were you hungry?). “The more you can make your brain at retrieval like the way it was when you lay down that original memory trace,” the more successful you will be, Dr. Norman says.

In a recent study, researchers in Germany found that the majority of people surveyed about forgetfulness and distraction had a variation in the so-called dopamine D2 receptor gene (DRD2), leading to a higher incidence of forgetfulness. According to the study, 75% of people carry a variation that makes them more prone to forgetfulness.

“Forgetfulness is quite common,” says Sebastian Markett, a researcher in psychology neuroscience at the University of Bonn in Germany and lead author of the study currently in the online version of the journal Neuroscience Letters, where it is expected to be published soon.

The study was based on a survey filled out by 500 people who were asked questions about memory lapses, perceptual failures (failing to notice a stop sign) and psychomotor failures (bumping into people on the street). The individuals also provided a saliva sample for molecular genetic testing.

About half of the total variation of forgetfulness can be explained by genetic effects, likely involving dozens of gene variations, Dr. Markett says.

The buildup of what psychologists call proactive interference helps explain how we can forget where we parked the car when we park in the same lot but different spaces every day. Memory may be impaired by the buildup of interference from previous experiences so it becomes harder to retrieve the specifics, like which parking space, Dr. Schacter says.

A study conducted by researchers at the Salk Institute for Biological Studies in California found that the brain keeps track of similar but distinct memories (where you parked your car today, for example) in the dentate gyrus, part of the hippocampus. There the brain stores separates recordings of each environment and different groups of neurons are activated when similar but nonidentical memories are encoded and later retrieved. The findings appeared last year in the online journal eLife.

The best way to remember where you put something may be the most obvious: Find a regular spot for it and somewhere that makes sense, experts say. If it’s reading glasses, leave them by the bedside. Charge your phone in the same place. Keep a container near the door for keys or a specific pocket in your purse.

Mark McDaniel, a psychology professor at Washington University in St. Louis and co-author of “Memory Fitness: A Guide for Successful Aging,” says one effective technique is to think or even say out loud, “I’m putting my wallet on the dresser.”

Visualize a future task by associating it with the environmental cues that you expect will be present, he says. For example, if you want to remember to buy chicken, avocados and lettuce at the grocery store, imagine the produce and meat departments and those items. “When you get to the store, those cues help you remember,” Dr. McDaniel says.

Cognitive functioning, particularly processing speed, peaks at age 20 and the brain shrinks as we age, so things like multitasking and memory retrieval may take longer.

Doug Scharre, a neurologist at Ohio State’s Wexner Medical Center, says an increase in minor memory lapses can be related to other conditions such as stress, depression or conditions like sleep apnea, which results in fatigue. Medications can also impact memory.

Roseanne Wholey, 60-years-old, is constantly multitasking. The Pittsburgh resident runs a medical consulting business, helps manage her husband’s business, runs a family foundation and takes care of her 91-year-old blind mother, high school daughter and dog.

In addition to a running to-do list, she writes reminder notes on her hand. “Sometimes I use every finger and I write all over my hand and sometimes I get down my arm because I remember so many things I need to do at night,” she says.

Even so, last week she was supposed to pick up a friend for lunch. She drove to her daughter’s school instead. She loses her keys all the time, forgets to buy things at the grocery store.

The one thing she doesn’t seem to lose is her notes. Two years ago she lost a purple Kate Spade sweater she had never worn. “I still have a note to myself: Find purple sweater.”

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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