JPush: a Push Notification-based Business Opportunity in China

JPush: a Push Notification-based Business Opportunity in China

by Tracey Xiang – May 9, 2014

Notification push for apps has disrupted the mass message services ran by telecom operators in China. For years Chinese operators have been charging every single message sent by businesses to their customers which could be in millions. That cost, to businesses who have developed mobile apps, now has been reduced to zero through push services like JPush.

JPush is a push notification service that helps Android, iOS and Windows Phone apps push notifications to their users. JPush’s basic services are for free. Apart from unlimited number of notifications, the free offerings also include an analytics service that shows metrics such as how many users have opened a pushed message and how long they stay on an app after they click open it through the message.

Even better, app owners are able to push notifications to targeted users based on gender, age group, location, smartphone model and so on — it, of course, depends on how much information users allow an app to access.

Premium services are also available for businesses who want to send rich media content or dedicated technical support. JPush now has global brands who have well-established presence in China as paying customers.

But to Upas Wang, CEO of JPush, a better business opportunity is in all the data the company has been collecting. Similar to other mobile app-facing services, JPush will be able to offer analytics or cross-promotional marketing service when having a large number of apps using its services. It now has had 50,000 apps.

JPush cannot be the only one in this business. Getui is its direct competitor that was founded around the same time with JPush. Other big Chinese Internet companies, including Tencent, Baidu and Alibaba’s Umeng, are offering push notification services to apps who use their developer-facing services. But JPush believes apps, especially those run businesses, will use independent push services as what big companies want to offer is just the function while independent ones are motivated to create more offerings such as analytics service.

What’s interesting and differentiating JPush from others is it is powering some newly-emerged smart gadgets. For some with small screens or simply functions, push notification is one of the most important features. If JPush will be able to collect user behavior data from those devices, the analytic results will be very useful. Chinese search giant Baidu has built a platform for smart devices, offering them cloud storage and other services, in order to have them upload user data there and eventually generate analytic results.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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