Here’s Why Some Apple Employees Didn’t Get Along With Steve Jobs; He was just passionate about making every Apple product the best it could be, and was confused when others working at the company didn’t share his vision

Here’s Why Some Apple Employees Didn’t Get Along With Steve Jobs

LISA EADICICCO TECH  MAY. 23, 2014, 12:32 AM

Mark Kawano, who worked as a senior designer at Apple for seven years before taking on the company’s User Experience Evangelist role, debunked a few key design myths about Apple in a recent interview with Fast Company

One of those myths involved what it was really like working with Steve Jobs, and why some Apple employees excelled more than others.

According to Kawano, Jobs wasn’t a cruel boss who wanted every worker to devote their nights, weekends, and vacations to work.

He was just passionate about making every Apple product the best it could be, and was confused when others working at the company didn’t share his vision.

Here’s what Kawano said to Fast Company:

That’s where, a lot of times, he would get a bad rap, but he just wanted the best thing, and expected everyone else to want that same thing. He had trouble understanding people who didn’t want that same thing and wondered why they’d be working for him if that was the case. I think Steve had a very low tolerance for people who didn’t care about stuff. He had a very hard time understanding why people would work in these positions and not want to sacrifice everything for them.

Those who succeeded when working at Apple felt that their projects were worth sacrificing their personal time. In fact, Kawano recalls that many designers created features for future Apple products that resulted from projects made in their personal time.

Here’s how he described the difference between those who excelled and those who didn’t at Apple:

The reality is, the people who thrived at Apple were the people who welcomed that desire and passion to learn from working with Steve, and just really were dedicated to the customer and the product. They were willing to give up their weekends and vacation time. And a lot of the people who complained that it wasn’t fair … they didn’t see the value of giving all that up versus trying to create the best product for the customer and then sacrificing everything personally to get there.

Kawano now runs a startup called Storehouse, which is a tool for sharing photos through the iPad. Storehouse is now raising $7 million in Series A funding led by Sherpa Ventures.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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