Taiwan’s Acer launches cloud computing drive in shift from PC reliance

Taiwan’s Acer launches cloud computing drive in shift from PC reliance

1:49am EDT

By Michael Gold

TAIPEI (Reuters) – Taiwan’s Acer Inc detailed its long-touted push into cloud computing on Thursday, as the struggling computer maker responds to a shrinking PC market by pitting itself against cloud leaders Amazon.com Inc and Google Inc.

The world’s fourth-biggest producer of personal computers (PC) aims to start making software and offering online computing services under the heading Build Your Own Cloud (BYOC).

Acer announced BYOC with few details at the end of 2013 when the company booked a third straight loss after the global PC market shrank 10 percent. PCs have been losing out to tablet computers and sidestepped by the cloud, where users store files remotely and run applications over the internet.

“The computer is still our foundation, but BYOC is a new platform for integration, cross-compatibility and convenience,” company founder and chairman Stan Shih said at a news conference.

Acer is promoting BYOC as the future of cloud computing by focusing on the so-called Internet of Things, which allows for remote connectivity across a range of devices. In a promotional video, Acer detailed how BYOC will allow users to operate home appliances or automobiles, for example, using smartphones.

Shih said, without elaborating, that he will help Acer find partners for BYOC initiatives beyond his previously announced retirement in June.

But with BYOC, Acer will enter a fledgling market already so competitive that in March Amazon and Google dropped their prices. Either side of their announcements, both Cisco Systems Inc and Hewlett-Packard Co revealed cloud investment of $1 billion.

Acer is therefore likely to have difficulty differentiating BYOC, but the company may benefit from its strength in manufacturing and hardware cost management, said analyst James Lin of KGI Securities.

“Acer has proven itself good at supply-chain integration, so it may be able to exert better cost control over its data centers than players who have less hardware experience,” Lin said before Acer’s Thursday announcement.

Acer has been one of the more notable casualties of a decline in the global PC market. Acer’s PC shipments fell 20.2 percent in the first quarter of 2014 compared with an overall market decline of 4.4 percent, showed data from researcher IDC.

That led to a January-March net profit of only T$1 million ($33,200), continuing Acer’s trend of booking a meager profit or loss in every quarter since early 2011.

Over that time frame, Acer has fallen to the world’s No.4 PC vendor from No.2, according to researcher Gartner. The company has also had three chief executives, and has had to contend with two employees being investigated for insider trading.

Shares of Acer have fallen almost 80 percent since January 2011. They were trading 0.8 percent lower after Thursday’s BYOC announcement, compared with a 0.2 percent decline in the broader TAIEX index.


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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