Your Brand Is the Exhaust Fume of the Engine of Your Life; The truth is this: The brand follows the work. In a world of “personal brand” and “leadership brand” and “personal reinvention” and so forth, we should not forget: the real signal is the work itself, and the social signaling is just its echo
July 2, 2013 Leave a comment
Your Brand Is the Exhaust Fume of the Engine of Your Life
by Nilofer Merchant | 8:00 AM July 1, 2013
“How do you manage your brand?” I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or the questioner shallow, but because this question itself represents so much of what is stopping all of us from doing work that matters.
We talk about “reinventing your brand” when in reality the goal is to reinvent what you work on. We talk about the “brand called you” when we talk about being able to do more of the work you love to do. We talk about ways to “deliver on the impact equation” without asking first, “what is it you want to impact?” We are told by marketing gurus that “everyone now owns a media company!” — as if somehow this is, itself, the goal — rather than a means to an end. Marketing has become the default language — the lingua franca of the day — that we use to describe work, and it is distorting how we evaluate what matters. Read more of this post













