If staff are jaded they can bring a business down. But if they’re engaged your enterprise will fly
July 2, 2013 Leave a comment
Are your staff bored stiff?
June 27, 2013
Kate Jones
If staff are jaded they can bring a business down. But if they’re engaged your enterprise will fly. What’s the difference between a company staffed by a motivated team and a company staffed by an unmotivated team? Success and failure, according to the owner of one of Australia’s most iconic brands. Mr Whippy owner Stan Gordon, chief executive of Franchised Food Company, which also owns Cold Rock Ice Creamery, Pretzel World and Nutshack, says having an enthusiastic staff is crucial to the viability of every business. “Having a motivated team actually helps your business grow and if they’re driven, they’ll also grow and embrace the business’ vision,” he says. “The first thing I’d do if I had unmotivated staff is look at what I, as a team leader, am doing wrong. “Am I not creating enough challenges? Is the work too repetitive? Am I not recognising the work done? Maybe I’m not motivated?” Gordon says it should be obvious to any boss that their staff is lacking motivation. “You can see them skulking around the office, dragging their feet around, everything’s a hassle, they make mistakes but always have excuses,” he says. A high turnover of staff is the best indicator and the most costly result of a directionless team, Gordon says. “Like anyone, I would much rather hire people to grow the business than replace outgoing staff,” he says. Gordon oversees 22 staff at the company’s Melbourne head office, plus more than 3000 employees in franchises all over Australia. Drawing on his 20 years of experience in marketing, franchising and people-management, here and in his native South Africa, Gordon has listed the top 10 ways to keep employees motivated. Read more of this post













