Apple’s Tim Cook: You look for people that are not political. People that are not bureaucrats. People who care enough that they have an idea at 11 at night and they want to call and talk to you about it.
June 3, 2013 Leave a comment
In One Of His Most Revealing Quotes, Tim Cook Explains His Strategy For Running Apple
Jay Yarow | Jun. 2, 2013, 9:07 AM | 8,495 | 7
Tim Cook gave one of his most revealing quotes to date about how he’s running Apple in an interview at Duke’s Fuqua School of Business. Cook got his MBA at Duke 25 years ago. He was on campus for a reunion and did a one hour interview with Fuqua’s Dean. Duke posted a clip from the interview to YouTube. In it, Cook answers a question about what he looks for when trying to get employees who collaborate. Cook has done a lot of interviews since being CEO. Much of the time it with the business press, or Wall Street analysts. As a result, Cook is normally pretty guarded in his answers. In this short answer, though, Cook is somehow more revealing than normal. Maybe we’re reading into it too much, but swe think it explains his entire philosophy about running Apple and how he’s completely different than Steve Jobs. A lot of people have asked him to compare himself to Jobs. For the most part he’s resisted. In this instance, he accidentally tells us. Here’s the question and answer, with our comments following:
What qualities do you look for in terms of what you think will produce effective collaboration?And what’s your role as CEO in fostering that kind of collaboration?
You look for people that are not political. People that are not bureaucrats. People that can privately celebrate the achievement, but not care if their name that is in the one in the lights. There are greater reasons to do things. You look for wicked smart people. You look for people who appreciate different points of view. People who care enough that they have an idea at 11 at night and they want to call and talk to you about it. Because they’re so excited about it, they want to push the idea further. And that they believe that somebody can help them push the idea another step instead of them doing everything themselves. Read more of this post





















