The Greatest Blunders Of Genius Scientists

The Greatest Blunders Of Genius Scientists

Clara Moskowitz, LiveScience | May 16, 2013, 2:47 PM | 3,699 | 8

Even geniuses make mistakes, and sometimes those mistakes turn out to be genius in their own right, helping to illuminate some underlying mystery or impacting the way an entire field thinks. In celebration of happy accidents and enlightening errors, astrophysicist Mario Livio of the Space Telescope Science Institute in Baltimore, Md., tells the stories of five great scientific mistakes in his new book “Brilliant Blunders” (Simon & Schuster, May 14, 2013). These stories serve to show how even the smartest among us can err, and that in fact to achieve a big breakthrough, big risks are necessary, which sometimes also involve big failures. Below are Livio’s choices for the most brilliant scientific blunders. [Oops! 5 Retracted Science Studies]

Darwin’s notion of heredity

Charles Darwin achieved an amazing feat when he came up with his theory of natural selection in 1859. “Darwin was an incredible genius,” Livio told LiveScience. “His idea of evolution by natural selection is just mind-boggling — how he came up with something so all-encompassing as that. Plus Darwin really didn’t know any mathematics so his theory is entirely non mathematical.” This feat is even more incredible given the notion of heredity how traits are passed from parents to offspring) that Darwin and scientists of the time subscribed to would have made natural selection impossible. At the time, people thought the characteristics of the mother and the father simply get blended in the offspring just as a can of black paint and a can of white paint blend to create gray when combined. Darwin’s error was in not recognizing the conflict between this idea and his new theory. “If you introduce one black cat into a million white cats, the theory of blending heredity would just dilute the black color away completely. There’s no way you would ever end up with black cats,” Livio said. “Darwin didn’t understand this, he really didn’t catch this point.” It wasn’t until the concept of Mendelian inheritance was widely accepted and understood in the early 1900s that the puzzle pieces of natural selection fell into place. Gregor Mendel proposed correctly that when traits from two parents come together, rather than blending, one or the other is expressed. “As it turned out, Mendelian genetics worked precisely to solve this problem. In Mendelian genetics you mix more like you’re mixing two decks of cards, where each card retains its identity — not like paint,” Livio said. Read more of this post

Bill Gates Retakes World’s Richest Title From Carlos Slim

Bill Gates Retakes World’s Richest Title From Carlos Slim

Bill Gates is once again the world’s richest person.

The 57-year-old co-founder of Redmond, Washington-based Microsoft Corp. (MSFT) recaptured the title from Mexican investor Carlos Slim yesterday, according to the Bloomberg Billionaires Index, as the software maker hit a five-year high. It is the first time Gates has held the mantle since 2007. His fortune is valued at $72.7 billion, up 16 percent year-to-date.

Slim’s America Movil (AMXL) SAB, the largest mobile-phone operator in the Americas, has dropped 14 percent this year after Mexico’s Congress passed a bill that could quash the billionaire’s market dominance. That’s helped erase more than $3 billion from the 73-year-old tycoon’s net worth.

“When they’re talking about reform in a country that’s generally poor, and the guy shows up No. 1 on the list — not a good thing,” said Greg Lesko, managing director at New York-based Deltec Asset Management LLC, which oversees $750 million and has an “underweight” position in Slim’s flagship company. “He’s had a pretty good monopoly situation in Mexico, and the Mexican cellphone user has been paying more than he should. We applaud it for the country.” Read more of this post

Dan Brown’s Secret to Keeping Secrets; The best-selling author visits locations he never plans to write about, just to keep fans and readers guessing

May 16, 2013, 6:17 p.m. ET

Dan Brown’s Secret to Keeping Secrets

The best-selling author visits locations he never plans to write about, just to keep fans and readers guessing

By ALEXANDRA ALTER

When Dan Brown was researching his new novel, “Inferno,” a Dante-themed thriller set in Florence, he visited Michelangelo’s statue of David multiple times, and spent hours studying floor plans of Florence’s Uffizi Gallery, home to masterpieces by Leonardo da Vinci, Raphael and Botticelli. But the Uffizi and the David are mentioned only in passing in “Inferno,” and Mr. Brown never intended to use them to much effect. He visited the sites as a sort of cover, to throw people off and prevent plot points from leaking out. For Mr. Brown, who has made a name for himself writing novels about explosive revelations and codes, secrecy is paramount. So he uses a technique that he has mastered as a thriller writer: misdirection. “If I’m trying to keep things secret, it’s impossible to talk to these specialists without them saying, ‘Oh, my God, you wouldn’t believe who was here today and what he was asking,’ ” Mr. Brown says. “These trips usually take longer than they should, because out of 10 things I see, five of them have nothing to do with the book. I’m constantly trying to keep people guessing as to what I’m doing.” Read more of this post

Richemont Chairman Rupert to Take Sabbatical After 25 Years; “I just want to be the master of my own time for a while,” he said, adding he will return. “It’s ironic that someone in the watch business isn’t in control of his time.”

Richemont Chairman Rupert to Take Sabbatical After 25 Years

Cie. Financiere Richemont SA (CFR) Chairman and controlling shareholder Johann Rupert will take a year off, leaving management of the world’s second-biggest luxury-goods company to a team of executives including Cartier’s former CEO. The stock rose as much as 7.6 percent to a record after the Geneva-based maker of Montblanc pens and Chloe fashion said it’s increasing its dividend 82 percent to 1 Swiss franc a share to mark its 25th anniversary. Rupert’s leave will put the company in the hands of Co-Chief Executive Officers Richard Lepeu and Bernard Fornas, who previously ran Cartier. The 62-year-old South African billionaire ended his third stint as CEO in March after having taken on the job in 2010 to replace his predecessor who resigned for health reasons. His sabbatical will start after the annual shareholders meeting in September.

“There are things I want to see and want to do,” Rupert said in a call with reporters, adding he may go to Antarctica and has 50 books he’d like to read. “I have the right to take a break after 25 years.” Read more of this post

LinkedIn founder Reid Hoffman: Why The Classic Career Question ‘What Should I Do With My Life?’ Is Totally Wrong

Why The Classic Career Question ‘What Should I Do With My Life?’ Is Totally Wrong

Alyson Shontell | May 16, 2013, 10:39 AM | 1,175 | 2

Whether you’re a new college graduate or you’ve spent years in the work force, one question seems to linger:

“What should I DO with my life?”

LinkedIn‘s founder, Reid Hoffman, says that’s the wrong question to ask. Instead, professionals should be asking, “How can I help?” and trying to understand what other people’s needs are. “[That] question focuses the attention on you, instead of the most important factor, everyone else.” Hoffman recently wrote in a PowerPoint presentation for college graduates. “The best career has you pursuing worthy aspirations, using your assets, while navigating the market realities.” To do that, Hoffman encourages people to find their competitive advantage, which matches the things they do well with what the market will currently pay for those skills. “Fulfill needs. Solve problems. And you can change the world.”

Amazing Career Advice For College Grads From LinkedIn’s Billionaire Founder

Nicholas Carlson | May 12, 2013, 9:07 AM | 4,978,097 | 68

Reid Hoffman says it took him 15 years after graduating from Stanford in 1990 to figure out what he was really doing with his life. Figure it out, he did! Hoffman is now the billionaire co-founder of LinkedIn, a $19 billion public company. During those 15 years, Hoffman first thought he wanted to become an academic. Then he abandoned that idea to start some companies. Mostly, they flopped. How’d he figure his path out? What lessons can today’s graduates learn from Hoffman’s journey? To answer those questions Hoffman and Ben Casnocha first co-authored a book called “The Start-up of You.” Then, expanding on ideas from that book, they created a slideshow presentation for college grads called “The 3 Secrets Of Highly Successful Graduates” and allowed us to republish it here.

23 Of The Best Pieces Of Advice Ever Given To Graduates

23 Of The Best Pieces Of Advice Ever Given To Graduates

Max Nisen and Lynne Guey | May 15, 2013, 1:26 PM | 145,428 | 13

A great commencement or class-day speech sticks with you forever. You remember it when you accept for your first job, and when you quit it. Too many, unfortunately, offer the same warmed-over clichés, like “dream big,” “work hard,” or “follow your passion.”  But there are some lessons that are truly worth remembering, or so well-said that they stick in the memory longer than just about anything else. We’ve collected some of the greatest speeches and pieces of advice, worth reading and listening to for any grad, or anyone looking for guidance. Links to the full speeches and transcripts are provided, when available.

SALMAN KHAN: Live your life like it’s your second chance.

From his 2012 commencement address at MIT: 

“… Imagine yourself in 50 years. You’re in your early 70s, near the end of your career. You’re sitting on your couch, having just watched the State of the Union holographic address by President Kardashian. “You begin to ponder your life. The career successes, how you’ve been able to provide for your family. You’ll think of all the great moments with your family and friends. But then you start to think about all of the things you wished you had done just a little differently, your regrets. I can guess at what they might be. “Sitting in 2062, you wish that you had spent more time with your children. That you had told your spouse how much you loved them more frequently. That you could have even one more chance to hug your parents and tell them how much you appreciate them before they passed. That you could have smiled more, laughed more, danced more and created more. That you better used the gifts you were given to empower others and make the world better. “Just as you’re thinking this, a genie appears from nowhere and says, “I have been eavesdropping on your regrets. They are valid ones. I can tell you are a good person so I am willing to give you a second chance if you really want one.” You say “Sure” and the genie snaps his fingers. “All of a sudden you find yourself right where you are sitting today. It is June 8, 2012, at Killian Court. You are in your shockingly fit and pain-free 20-something body and begin to realize that it has really happened. You really do have the chance to do it over again. To have the same career successes and deep relationships. But, now you can optimize. You can laugh more, dance more and love more. Your parents are here again so it is your chance to love them like you wished you had done the first time. You can be the source of positivity that you wished you had been the first time around. “So now I stand here, once again deeply honored to be here. Excited by what you, the MIT class of 2012 — both undergrads and graduate students — the young wizards of our time — a time like no other in human history — will do with your second chance.” Read more of this post

How To Get Others To See Your Potential

How To Get Others To See Your Potential

by Dorie Clark  |  11:00 AM May 16, 2013

Overcoming people’s past perceptions of you isn’t easy. When I launched my consulting business seven years ago, I was astonished to find — years later — that acquaintances and even friends hadn’t kept up with my career transition. They’d ask about my past work in politics or nonprofit advocacy, oblivious to the changes that had been consuming my life. It wasn’t their fault, however. These days, we all have thousands of Facebook friends or LinkedIn connections; it’s just not realistic to keep up with everyone’s latest developments. But the fact that they weren’t aware of my new business meant I was losing out on referrals and potential clients. I realized I had to ensure they took notice.

Of course, you can’t just prop someone’s eyelids open, A Clockwork Orange-style, and force them to read your white papers or watch your webinars. So how do you get other people to realize, and remember, what you’re doing now — and grasp what you’re truly capable of?

Create content. As a knowledge worker, it can be hard to demonstrate your expertise to anyone besides your boss. But the Internet — and the ability for anyone to start publishing content — has given us a profound opportunity. Just as a graphic designer has a portfolio she can display of her best logos and brochures, you should be creating intellectual property (blog posts, podcasts, videocasts — even a savvy and professional Twitter feed can count) that demonstrates your expertise. If you’ve changed careers, or are trying to move up the ladder at your company, others may still think of the “old you.” Creating solid content reminds people of your new skills and knowledge (it’s hard to ignore it if they see links to your blog posts every day in their social media feed) and enables people to judge you based on the quality of the material you produce, not your past history or credentials. Read more of this post

How listening to sad songs heals the blues

How listening to sad songs heals the blues

LONDON – Listening to sad songs is best way to get over a break up as it has same soothing effect as a sympathetic friend, researchers find

3 HOURS 16 MIN AGO

LONDON – Listening to sad songs is best way to get over a break up as it has same soothing effect as a sympathetic friend, researchers find. Sir Elton John once sang that listening to sad songs was the perfect way to recover from a relationship breakdown, the Daily Telegraph reported. But now psychologists appear to have uncovered evidence to support the pop star’s conclusions that they really do “say so much”. A new international study has found listening to sad music was the best way to recover from a relationship break-up as it had the same soothing effect as a sympathetic friend. Researchers concluded that when consumers experienced serious emotional distress they turned to a surrogate to replace a lost personal bond and lift their mood. Their findings appear to contradict popular opinion that upbeat music or humorous movies were a better way to beat distress. “Emotional experiences of aesthetic products are important to our happiness and well-being,” said co-author Dr Stephen Palmer, from the University of California at Berkeley. “Like a sympathetic friend, music, movies, paintings, or novels that are compatible with our current mood and feelings are more appreciated when we experience broken or failing relationships.” In the study, consumers were presented with various frustrating situations and asked to rate angry music, compared to joyful or relaxing music. Other volunteers were separately asked to recall experiences involving loss. The authors, also from the KAIST Business School in South Korea and the FGV School of Administration in Brazil, found some people were more likely to relate to their own state of mind. They found people experiencing relationship problems were more likely to prefer “sad music” or “tear-jerking dramas” that reflected their negative mood. Participants said they liked angry music more when they were frustrated by interpersonal violations such as being interrupted or when someone was late than by “impersonal” problems such as lack of internet connection or a natural disaster. Preference for sad music was significantly higher when they had experienced the break-up of a personal relationship, compared to an impersonal loss such as losing a competition. AGENCIES

How Bing Crosby and the Nazis Helped to Create Silicon Valley

May 13, 2013

How Bing Crosby and the Nazis Helped to Create Silicon Valley

Posted by Paul Ford

The nineteen-forties Bing Crosby hit “White Christmas” is a key part of the national emotional regression that occurs every Christmas. Between Christmases, Crosby is most often remembered as a sometimes-brutal father, thanks to a memoir by his son Gary. Less remarked upon is Crosby’s role as a popularizer of jazz, first with Paul Whiteman’s orchestra, and later as a collaborator with, disciple to, and champion of Louis Armstrong. Hardly remarked upon at all is that Crosby, by accident, is a grandfather to the computer hard drive and an angel investor in one of the firms that created Silicon Valley.

If today’s youth make up the first digital generation, Crosby’s was the first recorded-music generation. Born in 1903, Crosby grew up in Spokane, Washington, where he spent his latter adolescence haunting record stores and learning the drums, and his twenties on the road as a drummer and singer. He landed in Paul Whiteman’s legendary dance band, touring the country. Vaudeville was fading, as was the belting projection of singers like Al Jolson; jazz, talkies, and the radio were ascendant, with Crosby in the wave. Read more of this post

The Water On the Moon Probably Came From Earth

May 9, 2013

The Water On the Moon Probably Came From Earth

In September 2009, after decades of speculation, evidence of water on the surface of the Moon was discovered for the first time. Chandrayaan-1, a lunar probe launched by India’s space agency, had created a detailed map of the minerals that make up the Moon’s surface and analysts determined that, in several places, the characteristics of lunar rocks indicated that they bore as much 600 million metric tonnes of water.

In the years since, we’ve seen further evidence of water both on the surface and within the interior of the Moon, locked within the pore space of rocks and perhaps even frozen in ice sheets. All this has gotten space exploration enthusiasts pretty excited, as the presence of frozen water could someday make permanent human habitation of the Moon much more feasible.

For planetary scientists, though, it’s raised a knotty question: How did water arrive on the Moon in the first place? Read more of this post

Have we all been duped by the Myers-Briggs test? Despite its popularity, the personality test has been subject to sustained criticism by professional psychologists for over three decades

Have we all been duped by the Myers-Briggs test?

May 15, 2013: 11:13 AM ET

Despite its popularity, the personality test has been subject to sustained criticism by professional psychologists for over three decades.

By Roman Krznaric

FORTUNE — When Frank Parsons opened the world’s first career guidance center in Boston in 1908, he began by asking prospective clients 116 penetrating questions about their ambitions, strengths, and weaknesses (and how often they bathed). But then he did something more unusual: He measured their skulls.

Parsons was a committed believer in phrenology. If you had a large forehead, he might recommend you become a lawyer or engineer. But if your skull was more developed behind the ears, you were of the “animal type” and best suited to manual work. Read more of this post

The Leader’s Code: Mission, Character, Service and Getting the Job Done

May 15, 2013 4:25 pm

Management lessons from the frontline

Review by Morgen Witzel

The Leader’s Code: Mission, Character, Service and Getting the Job Done
By Donovan Campbell (Random House, $27)

That the experience of military leadership offers some useful lessons for leaders in other fields has long been understood. Sun Tzu’s The Art of War is still read by business leaders and sports coaches, and more recently Norman Dixon’s On the Psychology of Military Incompetence offers lessons from military failure.

The latest crossover book that draws from military experience is Donovan Campbell’s The Leader’s Code. As such efforts go, it is a pretty good one. Campbell, a former captain in the US Marine Corps who served in Iraq, writes fluently and persuasively, blendingabstract ideas and personal experience in a highly readable narrative. He begins by arguing that people no longer trust their leaders, whom they see as greedy and selfish. “The widespread destruction of trust has left a leadership vacuum that is slowly becoming filled with despair,” he says, pointing out that this is true of business and government alike. “We trust no single leader, or class of leaders, to fix what is broken.” Read more of this post

For Entrepreneurs, Failure Isn’t Always a Good Teacher

For Entrepreneurs, Failure Isn’t Always a Good Teacher

by Art Papas  |   8:00 AM May 15, 2013

Much has been said about the virtues of failure — it’s a learning opportunity, it happens to everyone, it’s character-building. Failure is becoming some romanticized rite of passage, invoking images of young entrepreneurs burning the midnight oil and yelling “Eureka!” I can say from experience that any entrepreneur who fails repeatedly before finding the golden ticket had better be ready to coat themselves in protective armor, because your stakeholders may not be as understanding of your failures.

I’ve often said that failure is a great teacher, but its lessons are too harsh. Entrepreneurs will fail all the time, yes, and there’s no alternative to failure. You can’t avoid it altogether. What you mustavoid, however, is letting it consume you and destroy your self-confidence. If you let yourself become afraid to innovate — to go for it — you haven’t just failed. You’ve become a failure.

Failure makes many of us less confident and less aggressive. We become gun shy. That’s not surprising. Unfortunately, the cold reality is that once you’ve failed as an entrepreneur, you need to have blind confidence and a healthy sense of aggression to prove to people that you actually cansucceed. You need to try again, and brace yourself to be criticized, lectured, doubted, and flat-out ignored by investors and sometimes even your own team. If at first you don’t succeed, you’re in for the fight of your life. Read more of this post

How to bridge a cultural ocean; Lessons on how to be brasher in business

Last updated: May 15, 2013 8:01 pm

How to bridge a cultural ocean

By Ian Sanders

On the 24th floor of a building on New York’s Avenue Of The Americas, a group of British entrepreneurs is attending a masterclass in how to do business in the US, listening to fellow Britons who have already set up in the city. The event has been organised by London-based media events company Chinwag as part of a trade mission in association with UK Trade and Investment, the government body that helps British businesses expand overseas. Amid the talk of tax arrangements and employment contracts, the entrepreneurs are learning about the cultural nuances in hiring, pitching and workplace culture. Read more of this post

Tiny Rowland’s maverick empire quietly vanishes; company has shrunk from a FTSE 100 component and symbol of buccaneering capitalism to a small Africa-focused infrastructure and agribusiness conglomerate

Last updated: May 15, 2013 7:12 pm

Tiny Rowland’s maverick empire quietly vanishes

By Kate Burgess and Anousha Sakoui

How the mighty are fallen. Lonrho, the global cars-to-crops empire built by maverick businessman Roland “Tiny” Rowland into one of the most prominent public companies of the last century, is about to vanish quietly from Britain’s stock markets. The company, which has shrunk from a FTSE 100 component and symbol of buccaneering capitalism to a small Africa-focused infrastructure and agribusiness conglomerate, has agreed to be taken private for £174.5m, about a tenth of its value in 1991. Two Swiss investors, Rainer-Marc Frey, a director of UBS and founder of hedge fund RMF, and Thomas Schmidheiny, the billionaire former chairman of Holcim, the cement maker, have offered Lonrho shareholders 10.25p a share in cash. The bid marks the end of a colourful chapter for the 100-year-old British company which was incorporated in London in 1909 as the London and Rhodesia Mining and Land Company and was to become synonymous with British capitalism in Africa.

Read more of this post

Nassim Taleb’s Six Rules For Succeeding In Life

Nassim Taleb’s Six Rules For Succeeding In Life

Matthew Boesler | May 15, 2013, 10:38 AM | 8,153 | 18

Black Swan and Antifragile author Nassim Taleb‘s six rules for success, just posted to his Facebook page:

Success in all endeavors is requires absence of specific qualities.

1) To succeed in crime requires absence of empathy,

2) To succeed in banking you need absense of shame at hiding risks,

3) To succeed in school requires absence of common sense,

4) To succeed in economics requires absence of understanding of probability, risk, or 2nd order effects and about anything,

5) To succeed in journalism requires inability to think about matters that have an infinitesimal small chance of being relevant next January,

…6) But to succeed in life requires a total inability to do anything that makes you uncomfortable when you look at yourself in the mirror.

As always, these are just heuristics. A brief explanation from earlier this month:

Nassim N. Taleb @nntaleb

Heuristics need to be convex, i.e. effect when wrong shoud be small, payoff from using it repeatedly should be broadly large.

3:09 AM – 3 May 2013

What You’re Really Meant to Do: A Road Map for Reaching Your Unique Potential

What You’re Really Meant to Do: A Road Map for Reaching Your Unique Potential [Hardcover]

Robert Steven Kaplan (Author)

Publication Date: May 7, 2013

How do you create your own definition of success—and reach your unique potential?

Building a fulfilling life and career can be a daunting challenge. It takes courage and hard work. Too often, we charge down a path leading to “success” as defined by those around us—and ultimately, are left feeling dissatisfied.

Each of us is unique and brings distinctive skills and qualities to any situation. So why is it that most of us fail to spend sufficient time learning to understand ourselves and creating our own definition of success? The truth is, it can seem so natural and so much easier to just do what everyone else is doing—for now—leaving it for later to develop our best selves and figure out our own unique path. Is there a road map that will enable you to defy conventional wisdom, resist peer pressure, and carve out a path that fits your unique skills and passions?

Harvard Business School’s Robert Steven Kaplan, leadership expert and author of the highly successful book What to Ask the Person in the Mirror, regularly advises executives and students on how to tackle these questions. In this indispensable new book, Kaplan shares a specific and actionable approach to defining your own success and reaching your potential. Drawing on his years of experience, Kaplan proposes an integrated plan for identifying and achieving your goals. He outlines specific steps and exercises to help you understand yourself more deeply, take control of your career, and build your capabilities in a way that fits your passions and aspirations.

Are you doing what you’re really meant to do? If you’re ready to face this question, this book can help you change your life. Read more of this post

Anxious Wealth: Money and Morality Among China’s New Rich

Anxious Wealth: Money and Morality Among China’s New Rich [Paperback]

John Osburg (Author)

Publication Date: April 3, 2013

Who exactly are China’s new rich? This pioneering investigation introduces readers to the private lives—and the nightlives—of the powerful entrepreneurs and managers redefining success and status in the city of Chengdu. Over the course of more than three years, anthropologist John Osburg accompanied, and in some instances assisted, wealthy Chinese businessmen as they courted clients, partners, and government officials.

Drawing on his immersive experiences, Osburg invites readers to join him as he journeys through the new, highly gendered entertainment sites for Chinese businessmen, including karaoke clubs, saunas, and massage parlors—places specifically designed to cater to the desires and enjoyment of elite men. Within these spaces, a masculinization of business is taking place. Osburg details the complex code of behavior that governs businessmen as they go about banqueting, drinking, gambling, bribing, exchanging gifts, and obtaining sexual services.

These intricate social networks play a key role in generating business, performing social status, and reconfiguring gender roles. But many entrepreneurs feel trapped by their obligations and moral compromises in this evolving environment. Ultimately, Osburg examines their deep ambivalence about China’s future and their own complicity in the major issues of post-Mao Chinese society—corruption, inequality, materialism, and loss of trust. Read more of this post

100 years on, Rockefeller Foundation still busy

100 years on, Rockefeller Foundation still busy

David Crary, The Associated Press, New York | World | Mon, May 13 2013, 8:48 AM

For the richest American family of their era, the goal was fittingly ambitious: “To promote the well-being of mankind throughout the world.”

With that mission, underwritten by the vast wealth of John D. Rockefeller Sr., the Rockefeller Foundation was chartered 100 years ago. For several decades, it was the dominant foundation in the United States, breaking precedent with its global outlook and helping pioneer a diligent, scientific approach to charity that became a model for the field.

“They were in a very small group of foundations that practiced idea-based philanthropy as opposed to just charity. They are willing to invest in ideas,” said Bradford Smith, who as president of the New York-based Foundation Center oversees research on philanthropy worldwide.

The Rockefeller Foundation is celebrating its centennial by touting an array of forward-looking projects, ranging from global disease surveillance to strengthening the resilience of vulnerable cities in the U.S. and Asia to future calamities. It is also looking back, at a 100-year history replete with triumphs and controversy. Read more of this post

Sir Luke Johnson: Whether it’s selling or shutting a business, leaving a job or ending a relationship, deciding when and if to let go makes all the difference

May 14, 2013 4:08 pm

Walking away is often the best option

By Luke Johnson

Deciding when and if to let go makes all the difference

Knowing when to quit separates winners from losers. Those who spend years pursuing lost causes can waste their lives. Others who leave gracefully and move on understand that the world is full of opportunities, and know that sheer stubbornness for its own sake is foolish. A couple of years ago I backed a play called Onassis in London’s West End. As ever, it was launched with great optimism. But the reviews were mediocre and the box office takings poor. Soon the choice came: should we put in more money to fund additional marketing, or accept that the show wasn’t good enough and close? I’m relieved to say that we shut, took the pain – and learnt a few lessons from the experience.

Whether it’s selling or shutting a business, leaving a job or ending a relationship, deciding when and if to let go makes all the difference. As they say, timing is everything. Occasionally massive persistence can pay off: Chester Carlson first patented his technique for a photocopier in 1938 but it wasn’t until 1949 that the Xerox Corporation first launched his product. But for every epic invention like that there are many thousands of doomed ideas that will never achieve lift-off. I regularly receive business plans for schemes that appear entirely uneconomic: in lots of cases the passionate founder has spent years hawking their dream around financiers getting nowhere, ignoring the evidence and allowing emotions to overwhelm their judgment. Read more of this post

AD OF THE DAY: This Cutesy Oreo Commercial Is Strangely Transfixing

AD OF THE DAY: This Cutesy Oreo Commercial Is Strangely Transfixing

Dominic Green | May 13, 2013, 8:30 PM | 563 | 

If you can stand electro-pop sensation Owl City’s auto-tuned singing, you just might love this new Oreo commercial. It features a song, the “Wonderfilled Anthem,” written by Owl City, and a cutesy animation of lovable, dancing characters. All together, the formula is oddly addicting, slightly reminiscent of last year’s Dumb Ways To Die video. An excerpt from the Martin Agency-created spot: “If I gave [Oreos] to great white sharks, would they share them with baby seals? / Would they call up a giant squid for a friendly meal?” Oreo has been all about viral marketing this year — its quick-thinking tweet during the Super Bowl power outage quickly earned the company deserved coverage.