Why Innovation Is Tough to Define — and Even Tougher to Cultivate
May 2, 2013 Leave a comment
Why Innovation Is Tough to Define — and Even Tougher to Cultivate
Published: April 30, 2013 in Knowledge@Wharton
Innovation: It’s something everyone is in favor of, everyone likes the idea of, yet no one really understands it, according to Wharton legal studies and business ethics professor Kevin Werbach. Werbach moderated a panel on the topic at the recent Wharton Economic Summit 2013 held in New York City, during which he challenged the participants to define innovation, talk about its relationship to entrepreneurship, and explain what is needed to nurture it. He noted that innovation is essential for companies to grow, and that it is transformative.
In response to a question about whether innovation is necessarily related to new technology and big breakthroughs, Lady Barbara Judge, chairman of the United Kingdom’s Pension Protection Fund, defined innovation as either “using something new, or something known, but in a different way, different time or a different place.”
To illustrate the latter, she spoke of two men who are bringing car sharing, a concept popularized most notably by the Nasdaq-traded company Zipcar, to India in the guise of a company called Zoom. “It is not new technology but somebody saw it, used it, did it in a different place, in a different time and it’s really very innovative,” she said of the fledgling firm. Read more of this post







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