In the Mood for Some Perky Jerky? The World of Caffeinated Snacks; Food products packed with caffeine are growing quickly, with U.S. retail sales up 49% to $1.6 billion since 2008
April 18, 2013 Leave a comment
April 17, 2013, 7:55 p.m. ET
In the Mood for Some Perky Jerky? The World of Caffeinated Snacks
By JULIE JARGON
Loud Truck Energy Gummi Bears contain caffeine, B vitamins and other supplements.
The wait for the caffeinated marshmallow is over. In fact, with giant cups of coffee already a national obsession and energy drinks ascendant, companies are exploring whether there might be a viable caffeinated version of almost everything short of a roast suckling pig. This is a world where DoubleKick caffeinated hot sauce, Perky Jerky caffeinated beef or turkey jerky and Wired caffeinated waffles all exist. Large, well-known brands have joined small startups in trying to get a piece of the market for so-called energy products. Frito-Lay Inc., a subsidiary ofPepsiCo Inc., PEP -1.44% launched Cracker Jack’D Power Bites in Cocoa Java and Vanilla Mocha flavors late last year. The Jelly Belly Candy Co. was at the forefront of this trend when it developed caffeinated Extreme Sport Beans in 2007.
The success of caffeine-laced energy drinks like Monster and Amp has demonstrated the appetite for products that deliver a boost. Food products packed with caffeine, though still small compared with energy drinks, are growing quickly, with U.S. retail sales up 49% to $1.6 billion since 2008, according to Euromonitor International. Read more of this post











