BBC selling Lonely Planet to Kentucky cigarette billionaire Brad Kelley
March 5, 2013 Leave a comment
BBC selling Lonely Planet to Kentucky cigarette billionaire Brad Kelley
BY RAFAT ALI, SKIFT
MAR 04, 2013 8:39 AM
EXCLUSIVE: Lonely Planet, the storied travel guidebooks publisher owned by BBC, is about to be sold, we have learned. And the buyer is a doozy: reclusive Kentucky billionaire Brad Kelley, who spent the 1990s selling discount cigarette brands like USA Gold, Bull Durham, and Malibu, then sold the company for almost $1 billion in 2001, and parlayed that money into becoming the one of the largest land owners and conservationists in United States.
The deal is in final stages of negotiation, and barring any big red flags that come up the last second it should be announced next week.
The deal terms, according to our sources: Kelley will buy a majority controlling stake in Lonely Planet, and BBC Worldwide, the commercial arm of BBC which bought LP, will retain a small-but-sizable stake to help maintain editorial control through current management, as well as save on inter-country taxes.
The sale price is apparently higher than what BBC currently values LP at — that is why it is selling the majority stake, of course, no one else will pay that much — but still way below what BBC originally paid for it, which was a total of $210 million spread over roughly four years starting in 2007. In July 2012, BBC Worldwide did a second write down and valued it at $135 million. The value may be even lower now based on flagging book sales numbers. With a majority stake, the price Kelley is paying will likely be close to $100 million, but the exact number will likely to be revealed in BBC’s annual review statements that usually come out after March. Read more of this post





