New Zealand Winemakers Seek Protection for Local Labels
September 16, 2013 Leave a comment
Updated September 16, 2013, 5:40 a.m. ET
New Zealand Winemakers Seek Protection for Local Labels
MARLBOROUGH, New Zealand—When the first winemakers harvested grapes here in the 1970s, they joined an army of New World vintners taking on established producers such as France and Spain. Now, New Zealand’s winemakers are resorting to an Old World tactic to fend off a challenge from newer rivals—regional trademarks. As wine consumption booms in countries such as China and Russia, entrepreneurs are setting up vineyards there, raising fears among New Zealand growers about knockoff wines posing as premium labels exported from regions like Marlborough and Central Otago. New Zealand winemakers are lobbying for the same legal protection for their brands that French producers won for Champagne two decades ago. Read more of this post





