Japan’s consumption tax: The big squeeze; A tax goes up while recovery remains fragile
Mar 29th 2014 | TOKYO | From the print edition

AS IN the rest of Japan, shopkeepers on Jizo-dori, the main street of Sugamo in north Tokyo, are nervously awaiting the effect of an imminent rise in the country’s consumption (ie, sales) tax, from 5% to 8% on April 1st. Keiji Kudo, the president of Maruji, a retail chain, has been devising ways to stave off a drop in sales of the shop’s most popular range, the red underwear which elderly customers buy for the colour’s supposedly health-boosting properties. Last week Mr Kudo began selling vouchers costing ¥2,700 ($26), which from April 1st may be exchanged for ¥3,000-worth of goods. It is the trick of a seasoned retailer, but Mr Kudo complains it will be harder to pull off next time. In October 2015 the tax is scheduled to go up again, to 10%. And Mr Kudo is under no illusion that will be the end of the rises. Read more of this post