Daily deals are dead, but flash sales live on: Yabblr launches DIY flash sale marketplace
June 14, 2013 Leave a comment
Daily deals are dead, but flash sales live on: Yabblr launches DIY flash sale marketplace
BY ERIN GRIFFITH
ON JUNE 13, 2013
The first wave of flash sale fever petered out sometime in 2011, just before daily deal fatigue set in and subscription commerce fever started to spread.
As a category, flash sales sites have experienced plenty of growing pains. Gilt Groupe went through some layoffs, belt-tightening, and amajor talent turnover. Rue La La recentlyreplaced its CEO. Totsy went belly-up. Lot18 has gone through a couple of pivots and rounds of layoffs. That hasn’t stopped new companies from trying their hand at the business model. The success of fast-growing companies like Fab, One Kings Lane and Zulilly keeps hope alive, I suppose.
Today a new one launches with a new approach. Yabblr is a flash sales platform that uses elements of a marketplace to give autonomy to independent sellers. Read more of this post










