LinkedIn’s Real Value: Knowing All About People in All the Right Places
May 6, 2013 Leave a comment
May 5, 2013, 5:20 p.m. ET
LinkedIn’s Real Value: Knowing All About People in All the Right Places
Dear LinkedIn LNKD -12.93% : Please put up a few more disappointing quarters so investors who have missed the boat can pile in.
Smart types long ago realized the professional social network is more than just an improved online job board.
LinkedIn Corp.’s main product, driving 57% of first-quarter sales, is enterprise software. It charges recruiters about $8,500 annually for premium tools to find, contact and track a wide pool of desirable job candidates. Alternatively, a headhunter may charge a quarter of a new hire’s first-year salary. Fill one slot and LinkedIn pays for itself. That should help the company to steadily raise prices, especially as more members sign up and it adds new features like “endorsements” where skills listed on a profile are verified by contacts. A more modest price increase went into effect this quarter. But LinkedIn raised prices to $8,200 from $7,000 in the first quarter of 2011. Since then, the number of corporate customers has risen nearly fivefold to more than 18,000.
One reason clients didn’t seem to mind the higher price is the expanding pool of potential hires: Over the same period, the number of LinkedIn users has leapt to nearly 220 million from 90 million. Read more of this post








