Q&A: KKBOX’s Founder Chris Lin on Profitable Music Streaming in Asia
October 21, 2013 Leave a comment
Oct 20, 2013
Q&A: KKBOX’s Founder on Profitable Music Streaming in Asia
With music piracy rampant in East Asia, can a paid music streaming service succeed? Chris Lin is the Stanford-educated founder of KKBOX, Taiwan’s largest cloud-based music service provider and a service sometimes described as an Asian Spotify. Both music streaming companies have been expanding in Asia as they seek to tap this vast market. Unlike Spotify, KKBOX is now profitable. But Mr. Lin said in an interview with The Wall Street Journal that there are still many challenges to hitting it big in Asia, especially in its key target market like Japan. Edited excerpts:
WSJ: How did KKBOX get started?
Mr. Lin: Back in late 2004, iTunes and the iPod were hot, and we decided there was a chance for us to get into the music business. The problem for us in Asia was piracy. But there was piracy in the U.S. too. We thought, if Apple was able to solve the problem, why couldn’t we do it here? People aren’t that accustomed to buying music in Asia, so we didn’t try to sell individual tracks. Rather we decided to sell access. Read more of this post




