Eyes Wide Open: How to Make Smart Decisions in a Confusing World

Eyes Wide Open: How to Make Smart Decisions in a Confusing World Hardcover

by Noreena Hertz  (Author)

Eyes Wide Open

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk. In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge. To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us. In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices—whether you are a business-person, a professional, a patient, or a parent.

Editorial Reviews

Review

“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.” (Robert B. Cialdini, author of Influence)
“[I]mpressively incisive….Readers interested in more information are well advised to peruse the author’s detailed end notes. Properly applied, her straightforward suggestions will alert readers to logical and perceptive blinders, allowing them to make better decisions.” (Publishers Weekly)
“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.” (Dominic Barton, Global Managing Director, McKinsey & Company)
“The hieroglyphics that are our modern world just got a great translator, for in herfascinating new book, Noreena Hertz has given us a kind of Rosetta stone thatpermits us all a new perspective on the chaos we call life.” (Ken Burns, award-winning filmmaker)
“Noreena Hertz brilliantly combines academic research with a pragmatic approach. At the movie studio, we often have to make very expensive decisions based on imperfect information. Eyes Wide Open will be of great help as we continueto rewire the process by which we make decisions.” (Michael Lynton , CEO, Sony Corporation of America)
“Hertz’s Eyes Wide Open is the go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world.” (Don Tapscott , bestselling author of Wikinomics)

From the Back Cover

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up.

An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting for surgery and trying an experimental drug therapy. A college-bound student questions whether to take on debt to attend an Ivy League school or to choose a public institution with low tuition.

We face momentous decisions with important consequences throughout our lives. We have never had better access to information and expertise, yet this data deluge has become a double-edged sword. Which sources of information are credible? How can we separate the signal from the noise? Whose advice can we trust?

All of these questions are reasons for us to become empowered decision-makers capable of making high-stakes choices ourselves. Whether you are a politician, a businessperson, a professional, or a parent, now is the time to take a radically different approach. In Eyes Wide Open, the bestselling author and visionary thinker Noreena Hertz shares insights from the latest research along with practical advice, including

why looking at information in black and white rather than in color can lead to better decisions

why it’s smart to be skeptical about experts’ pronouncements, and how to identify the best among them

why it’s crucial to carve out time to think, even in moments of crisis

how and why you should regulate your emotional thermostat to make smart decisions

why you need to shake up your social network if you don’t want only to reinforce what you already know and amplify the beliefs you already have

It’s time to make decisions with our eyes wide open—for the sake of our health, our wealth, and our future security.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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