Recession no laughing matter for clown industry

Recession no laughing matter for clown industry

Sunday, March 30, 2014 – 10:33


NORTHBROOK, United States – In a global recession, being a clown is no laughing matter.

That was the sombre verdict as the World Clown Association wrapped up its annual convention on Saturday after a decade which has seen their numbers dwindle.

More than 230 clowns from the around the world attended the event outside Chicago, gathering to share skills and hopefully encourage a new generation to don a red nose, make-up and a pair of oversized shoes.

But it’s an art pursued more as a labour of love of laughs these days than for a living.

“There are very few clowns who do it full time anymore,” says Deanna Hartmier of Winnipeg, the president of the World Clown Association and a clown for 18 years.

“When big companies that, for 10 years, hired 12 clowns for their Christmas party suddenly has budget cutbacks, well guess what? They are hiring less clowns.” Her organisation touts 2,500 members worldwide, a nearly 30 per cent decline since 2004. Most are over 40.

That includes Arthur Pedlar, 81, of Southport, England, who started clowning in 1938, when he was a child.

Unlike many on the circuit, Pedlar – a “tramp” clown who goes by the stage name Vercoe – does not perform at children’s parties, but mainly presents his silent comedy, often involving a unicycle and musical instruments, for audiences comprised of the deaf, handicapped, and elderly.

Modern-day vaudeville

While cruise ships have become the modern-day equivalent of the vaudeville circuit, many young performers drawn to clowning opt for higher wages by becoming aerial performers, which are more in demand, he says.

“There is a shortage in Europe of first-rate clowns,” he says.

At the convention, Pedlar shows DVDs of clowning icons of the past like Emmett Kelly or Buster Keaton to a new generation of clowns, aged 6-15.

He said he wants “to expand their thinking that clowning is not just blowing up balloons or throwing a pie in somebody’s face.” It’s an art form requiring skill and concentration, he says.

“The thing we can’t teach is clowning. We can teach skills but unless they know how to feel an audience and to respond to them, they will not be accomplished,” he says.

“You can’t just put on a ping pong ball-sized nose and draw a big clown face and say you’re a clown.”

Generation of clowns

One of his protégés is Allie Alvarez, 12, from Orlando, Florida, who started clowning this year because she “thought it would be fun to make people laugh.” Clowning isn’t new in her family – both her mother and grandmother perform. Alvarez learned new tricks through the workshops, but performed before public for the first time Thursday night. “They all laughed,” she said.

Despite the early attraction, however, she expects to be only a part-time clown. “I would do it on the weekends,” she says.

“It would be too much work for me.” The convention helps keep clowns in touch at a time when many cannot practice their craft full-time.

Many are volunteers or use the clown skills they’ve accrued for other professions, such as public speaking or standup comedy.

Hartmier, 48, a full-time clown who has performed all over the world, says it often means traveling long distances for paid work.

At the convention, there are seminars on a wide variety of clowning skills – face painting, magic, juggling, balloon making, handling props, and developing skits.

“People tend to think, ‘if I put on a clown costume, I’m a clown,'” she says.

“It’s the untrained clowns that have scary makeup, that don’t know how to approach people, they’re the ones scaring the kids.” Clowning is best, she says, when it’s therapeutic.

“Laughter really is the best medicine,” she says.

“That being the case, clowns can really touch some people in ways that sometimes can be miraculous.”


About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (, the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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