April 14, 2014 5:18 pm
How Sports Direct won a place in the premier league of retail
By Andrew Hill and Andrea Felsted
Sports Direct has no official outpost in Verbier. But most weeks in winter, Mike Ashley, the sporting goods retailer’s mercurial founder, rewards small groups of top-performing staff with a stay in his chalet, complete with private chef. The association of the upmarket Swiss ski resort and the value-driven chain – with its racks of discounted trainers and tracksuits – feels unlikely. But the chalet perks are emblematic of the group’s unorthodox management, inbuilt contradictions and extraordinary ambition. Read more of this post