Value of China’s documentary market quadruples in 4 years to 1.5 billion yuan (US$242 million)

April 3, 2013 Leave a comment

Value of China’s documentary market quadruples in 4 years

Xinhua 2013-04-03

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On location for a documentary about the Mogao Caves in Dunhuang, northwestern Gansu province. (Photo/CNS)

Sales for China’s documentary film industry soared from 400 million yuan (US$64 million) in 2009 to 1.5 billion yuan (US$242 million) last year, according to a recent report.The market for documentaries has seen better quality and wider distribution in China and abroad, according to a report on the market’s development published by Beijing Normal University on Sunday.

Total investment in documentary films reached 1.3 billion yuan (US$210 million) in 2012. A Bite of China, a seven-episode TV series on the history of Chinese cuisine, has attracted unexpectedly large audiences, the report said.

Other films such as the Spring Festival Gala, Super Engineering, The Forbidden City 100 and Warm and Cold, We Share Together were also popular, the report said.

The rising trading price of documentary films has boosted interest in social investment for the industry, said Zhang Tongdao, director of the university’s documentary center.

Documentaries focusing on Chinese culture have also become more popular, with overseas sales hitting 22 million yuan (US$3.5 million), the report said, adding that state-owned broadcaster CCTV’s documentary channel has become an effective platform for boosting the international influence of Chinese culture.

Filed under Macro Trends

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