4/11/2013 @ 11:19AM |2,291 views
What Analytics And Big Data Can Learn From Lego
By Kurt Bilafer, APJ Regional Vice President, Analytics, SAP
Lego recently became a hot topic of conversation with my son, a huge Star Wars Lego fan. Lego is the fourth-largest toy company in the world, and here at SAP (and the Bilafer household), we have aspecial relationship with the brand. In Singapore there is a Lego exhibit at theArtScience Museum where artist Nathan Sawaya uses Legos as his creative medium. I asked around the office if anyone had been to the exhibit and one of my co-workers shared a more personal story – he lamented the fact that thousands of Lego blocks were gathering dust in his basement – the result of acquired sets for his three sons, culminating in dozens of Lego sets and completed projects.
As an analytics guy, this reminded me of Rebrickable, a Website for Lego enthusiasts. Users input Lego set IDs and their current inventory of Lego pieces and voila! – an analytics engine crunches the data and makes recommendations on new Lego creations they can build. This means a second life for old, forgotten Lego sets and more importantly, saves me from having to rebuild the same sets with my son every weekend.
After the euphoria on finding this site wore off, I started to think about how this was a great example of Big Data. Most consumers might not realize this is a real use case for big data – they simply use the Rebrickable solution to solve a problem. Read more of this post
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