Garters Help Tell H&M’s Other Stories in Inditex Chase
April 9, 2013 Leave a comment
Garters Help Tell H&M’s Other Stories in Inditex Chase
Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB (HMB) is rolling out a new chain called & Other Stories that focuses on upscale accessories.
As it seeks to make up ground lost to rival Inditex SA (ITX) and win a bigger share of the $111 billion market for shoes and accessories in western Europe, H&M is opening seven outlets of the chain across the crisis-ravaged region this spring.
Better known for dresses and ballet flats cheap enough to be almost disposable, H&M promises curated style at & Other Stories. The stores feature a selection of more expensive clothing jockeying for space with wardrobe add-ons such as jewelry, lingerie, and shoes in four basic styles ranging from “Industrial” to “Glamorous.”
“H&M is getting a lot of pressure from low-price retailers on the one hand and from retailers like Inditex, which reacts faster to demand in the fashion world, on the other,” said Soeren Loentoft Hansen, an analyst at Sydbank A/S. (SYDB) With & Other Stories, H&M can “build some bridges to a higher price segment.” Read more of this post