How to Lie, by Novelist Jesse Ball

How to Lie, by Novelist Jesse Ball

By Jesse Ball on April 11, 2013

To lie effectively, it’s crucial that you remove all feelings of discomfort and moral quandary so you can control your demeanor. If you do not, they will hang from your tail like a tin can, and you’ll be found out.

Step 1. Profile your mark. Go over him with a fine-toothed comb and figure out as many things as you can. The more you know about him, the easier it will be to deceive him.

Step 2. Decide on what you want to achieve with the lie. Then find a way to tie that lie into a concept that supports the world the mark believes in. An easy way to understand this is to imagine the mark saying the phrase that contains the lie to someone else. Imagine overhearing the mark repeating what you’ve said because it supports the basic tenets of his life. Your lie should be embedded in such a phrase. The effect of this is that the mark will not consider the truth or falsity of your claim because he accepts the truth of the entire statement.

Step 3. Do not add to the lie in a weak-kneed way in order to repair it while in the midst of your deception. Simply let it stand. Never be the one to delineate the lie’s silhouette. Permit the silhouette to stand in obscurity. If the mark wants to figure out what’s true or not, let him do that work. People are often too lazy to think illogical propositions all the way through, and that’s why they don’t realize the propositions are incorrect.

Step 4. Don’t feel that in lying you’re trying to persuade. Lying isn’t about persuasion, it’s about manipulation. If you try to persuade someone, you’re trying to change a person’s belief. That’s hard work. You don’t want to do that. You want to trick the mark into believing that your lie fits with everything else he already believes. Nobody likes to be persuaded of things. Every person believes himself stubborn. Don’t fight that! Just make the mark believe you are agreeing with him when you lie to him.

Remember, to lie well is to take advantage of the mark’s faulty perception. A great liar is a great perceiver of truth. A mark has a romanticized idea of the world. To keep that idealistic view, the mark must lie to himself. He probably does that every day, just to stay sane. In fact, everyone does this. To be human is to lie!

• Ball is an assistant professor at the School of the Art Institute of Chicago. He teaches courses on lying and wandering, among other subjects.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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