Innovator: Ruggero Scorcioni’s App Uses Brain Waves to Block Calls

Innovator: Ruggero Scorcioni’s App Uses Brain Waves to Block Calls

By Caroline Winter on April 18, 2013

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Neuroscientist and former software engineer Ruggero Scorcioni found himself consistently distracted by the phone while he was trying to work. “If I’m busy coding or thinking about research and have phone calls coming in, it’s hard to get back into the same mental state,” says Scorcioni, 42. “Maybe you had a great idea, but then it’s gone.” In January, on a whim, he entered an AT&T app-development hackathon, and came up with a solution.

His idea was sparked by a gift to participants: a cat-ear headset built by Neuro-wear with sensors that track the wearer’s brain waves and perk up fluffy motorized ears during periods of high brain activity. Scorcioni, who’d just finished a fellowship at the Neurosciences Institute in La Jolla, Calif., decided to hack the headset to create an app that blocks incoming calls when the receiver is concentrating. With 26 hours to complete the hackathon, he worked until the last minute, pausing only for two hours of sleep and a shower. That labor produced a working prototype of Good Times, which analyzes real-time brain wave data from the headset, then sends commands to AT&T’s telephone network to either permit or block incoming calls. Blocked callers are redirected to an automated message asking them to try again later. Scorcioni describes the app as “a mentally activated ‘Do Not Disturb’ sign.”The Good Times prototype won Scorcioni AT&T’s $30,000 hackathon grand prize. “It looks simple, but what he accomplished is actually quite complicated,” says Abhi Ingle, vice president for ecosystem and innovation at AT&T Services, noting that the design required Scorcioni to integrate several programming interfaces. The neuroscientist used his prize money to found a one-man startup, Brainyno, and in the past few months coded a beta version of Good Times. “There is a great market potential for these kinds of apps,” says New York University computer science professor Chris Bregler, though he says brain-computer interface technology is in its infancy.

Scorcioni, who grew up in the small town of Serramazzoni in Italy’s Apennine Mountains, spent several years coding for companies including IBM before deciding to study neuroscience at age 29. He became obsessed with the brain’s secrets after his grandmother was diagnosed with Alzheimer’s disease. While pursuing his doctorate at George Mason University, he helped develop a computer program that shows how brain cells change shape as a result of events such as injury or illness.

Scorcioni plans to sell Good Times to corporate clients but doesn’t yet have a launch date. For now, he’s looking for more backers and fine-tuning the app. He’s added a feature that lets users see representations of their brain waves. By launch, he says, the app will learn from feedback to recognize the level of concentration at which users want calls filtered. He says e-mail filtering is a logical next step. “I think eventually everyone is going to wear one,” Scorcioni says, holding up the cat-ear headset. “Of course, it won’t look as crazy as this.”

Problem

Unwanted phone calls can cause distractions at crucial moments

Solution

A brain wave-reading headset with call-filtering software

Funding

AT&T’s hackathon has provided $30,000

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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