How Apple’s Decision To Collect 30% Of Every iOS App Sale Could Lead To Its Downfall; OpenTable collects 1.9% of money that flows through its reservation system. eBay collects 9.9% of the revenue that flows through its site
April 19, 2013 Leave a comment
How Apple’s Decision To Collect 30% Of Every iOS App Sale Could Lead To Its Downfall
Jay Yarow | Apr. 18, 2013, 2:45 PM | 4,419 | 13
Apple‘s decision to collect a 30% tax on every digital item sold through the App Store may lead to its undoing, according to venture capitalist Bill Gurley.
It’s an extreme, hyperbolic statement. But before you dismiss it out of hand, Gurley makes a decent point which we’ve never considered before.
In short: Apple’s 30% fee was just high enough to scare off peers who could have made iOS better. Instead, they’re working through Android to build products that undermine Apple’s core business.
Gurley did a big analysis of the “rake” e-commerce companies charge. The rake is the fee a company charges. So, OpenTable collects 1.9% of money that flows through its reservation system. eBay collects 9.9% of the revenue that flows through its site. And so on.
Apple’s rake is 30% in the App Store. If a developer sells an app for $1, Apple takes $0.30, the developer gets $0.70. Or, if a developer sells a digital good inside the app for $1, Apple takes $0.30. Read more of this post










