New York Times Moves Toward Netflix Model as Ads Tumble
April 26, 2013 Leave a comment
New York Times Moves Toward Netflix Model as Ads Tumble
New York Times Co. (NYT), the newspaper publisher betting its future on a shift toward digital subscriptions, posted lower sales last quarter as it failed to attract enough readers to make up for a steeper ad decline.
Advertising dropped more than 11 percent to $191.2 million in the first quarter, while subscription sales rose 6.5 percent to $241.8 million, the company said today in a statement. Total revenue fell 2 percent from a year earlier to $465.9 million, missing analysts’ estimates of $470.5 million on average, according to data compiled by Bloomberg. Excluding some items, profit was 4 cents a share, matching estimates.
The results represent Mark Thompson’s first full quarter as the company’s chief executive officer, following his arrival from the British Broadcasting Corp. last November. Thompson announced new strategic initiatives today in a bid to revive growth. The effort includes a lower-priced subscription plan, as well as a higher-priced option that would include access to events. The company also aims to entice more readers and advertisers with online videos.
“We mean to grow our business by launching new products and services based on the unique strengths of Times journalism and by investing in the rapid expansion of existing operations,” Thompson said in a statement. Read more of this post













