Richard Branson dresses as stewardess on charity flight

May 13, 2013 Leave a comment

Branson dresses as stewardess on charity flight

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He spent the five-and-a-half hour flight pouring coffee or tea, serving meals, distributing goodies, entertaining as well as making in-flight announcements.

Virgin group founder Sir Richard Branson has finally made good on a bet he lost two years ago. The bet was made with AirAsia CEO Tony Fernandes on who had a better Formula 1 team at the 2010 Grand Prix in Abu Dhabi. The loser would have to dress as a female flight attendant on board the winner’s airline. Fernandes’ Lotus beat Branson’s Marussia Virgin by two spots in the final rankings. The flight took off from Perth, Australia, to Kuala Lumpur this morning (May 12). Tickets were priced at A$399 (S$494.61), with A$100 from each ticket sold donated to Australia’s Starlight Children’s Foundation. 10 per cent from all inflight sales will also be donated. “As an AirAsia X’s flight attendant, he has to comply with our grooming standards and that includes shaving his legs, donning high heels, putting on some makeup and slipping into the AirAsia’s famous red uniform,” Fernandes said. He added: “He will be committed to carry out the responsibilities of a flight attendant, including offering coffee, tea and other food and beverages to guests on the special 6-hour Perth to Kuala Lumpur flight.”

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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