AD OF THE DAY: This Cutesy Oreo Commercial Is Strangely Transfixing

AD OF THE DAY: This Cutesy Oreo Commercial Is Strangely Transfixing

Dominic Green | May 13, 2013, 8:30 PM | 563 | 

If you can stand electro-pop sensation Owl City’s auto-tuned singing, you just might love this new Oreo commercial. It features a song, the “Wonderfilled Anthem,” written by Owl City, and a cutesy animation of lovable, dancing characters. All together, the formula is oddly addicting, slightly reminiscent of last year’s Dumb Ways To Die video. An excerpt from the Martin Agency-created spot: “If I gave [Oreos] to great white sharks, would they share them with baby seals? / Would they call up a giant squid for a friendly meal?” Oreo has been all about viral marketing this year — its quick-thinking tweet during the Super Bowl power outage quickly earned the company deserved coverage.


The ‘Real Winners Of The World’ Don’t Have Work-Life Balance, They Have Work

The ‘Real Winners Of The World’ Don’t Have Work-Life Balance, They Have Work

Max Nisen | May 13, 2013, 10:00 PM | 6,284 | 20

For many, work-life balance is seen as the ultimate goal. For others, that mindset is hogwash that’s holding you back in your career. Taking time off for family or passions “can offer a nice life,” legendary GE CEO Jack Welch once told The Wall Street Journal. But he said that it lessens the chances for promotion or to reach the top of a career path. Welch is not the only one who believes this. Recently, Glencore Xstrata PC CEO Ivan Glasenberg argued that those executives who start to focus on family and hobbies will find themselves undercut and replaced by those who don’t. It’s easy to dismiss these attitudes as outdated, macho, and unreasonable. But it’s possible that people seeking work-life balance are just avoiding finding a way to work extremely hard, and be very happy about it.  Marty Nemko, a career coach, author, columnist, and radio host, argues that the most successful and contented people prefer a heavily work-centric life over work-life balance.

“The real winners of the world, the people that are the most productive, think that this notion of work-life balance is grossly overrated,” Nemko told Business Insider. “Most of the highly successful and not-burned out people I know work single-mindendly towards a goal they think is important, whether it’s developing a new piece of software, inventing something, or a cardiologist who’s seeing patients on nights and weekends instead of playing Monopoly with his kids on the weekend.””Don’t blame the hours,” Nemko says. “If somebody says they got burned out working 70 hours a week it’s because they weren’t competent enough to do the work..” These people, who are “out-of balance” in the usual sense of the word, find motivation and satisfaction in devoting themselves to something and making a difference. That comes with a caveat of course. Sleep is non-negotiable. “If you need your eight hours, you get it,” Nemko says. If you sleep eight hours a night, that still leaves you a hundred hours a week. “The pool of people that do not have work-life balance feel efficacious — are efficacious in the world — are making a difference, and are making more money,” Nemko says. He argues that many people who champion work-life balance aren’t overworked, but are using the term as a politically correct tool, as a smokescreen for the desire to not do work. So rather than focusing on work-life balance, focus on being in the moment, on giving everything at work instead of imagining relaxing at home on the weekend. And if you can’t bring yourself to work 70 hours now and then, or it feels like torture, you’re probably at the wrong job. Even startup founders, known for working incredible hours under a lot of stress, shouldn’t blame burnout on a lack of work-life balance. “Don’t blame the hours,” Nemko says. “If somebody says they got burned out working 70 hours a week it’s because they weren’t competent enough to do the work, they hired the wrong people, or the product they were working on wasn’t good enough, and they were trying to make it work when they really shouldn’t have.”

The search for work-life balance has become gospel in recent years. But depending on who you ask, sometimes it can become an excuse.

Island mentality: Joke map shows uncomfortable truths — about Taiwan

Island mentality: Joke map shows uncomfortable truths — about Taiwan

Staff Reporter  2013-05-14


A world map created as a joke by internet users in Taiwan is an accurate reflection of the prejudices of the country’s people, as highlighted by the local response to the fatal shooting of a fisherman by the Philippine coast guard on May 9, according to the chief editor of a multilingual Taiwanese magazine. The death of Hung Shih-cheng prompted a furious response across Taiwan, with hackers appearing to target government websites in the Philippines and fishermen burning the Philippine national flag. On Sunday, Taiwan’s president Ma Ying-jeou threatened to freeze the applications of Filipino laborers seeking work in Taiwan unless Manila addresses the incident to Taipei’s satisfaction within 72 hours. Chang Cheng, the editor-in-chief of 4-Way Voice, a monthly magazine catering to Vietnamese, Thai, Indonesian, Filipino and Cambodian readers, said Taiwan’s reaction has displayed a condescending attitude towards the Philippines. Taiwanese netizens and commentators are commonly saying that they are angry because “even” the Philippines is stepping all over Taiwan, Chang said, revealing a prevalent sense of superiority with regards to people from Southeast Asian countries. Read more of this post

The ASEAN bid: policy risk to the fore

Updated: Tuesday May 14, 2013 MYT 1:54:54 PM

The ASEAN bid: policy risk to the fore

SINGAPORE: Investors are becoming increasingly picky about which bonds and stocks they buy in Southeast Asia’s fast-growing economies as the risk of policy bungling makes them more discerning. The ebb and flow of cash from money managers and retail investors into Indonesia, the Philippines, Thailand and Malaysia is still on balance an inflow into these markets. The dynamics have however changed, with marked differences between countries. Unlike in 2011 or 2012 when the simple risk-on and risk-off switches could trigger flows in and out of the region, investors are a lot more discriminating.  Read more of this post

Thailand Now Has 18 Million Social Media Users

Puzzle & Dragons Maker GungHo Reaches $15 Billion Market Cap, Now Worth More Than Nintendo, or more than Mobage operator DeNA, GREE, and Zynga combined

Puzzle & Dragons Maker GungHo Reaches $15 Billion Market Cap, Now Worth More Than Nintendo

May 13, 2013 by Dr. Serkan Toto


I’ll say it again: if there is one mobile game out there right now that people in Japan will remember in 10 years, it’s Puzzle and Dragons. The game, which boasts 13 million registered users in this country (10 percent of the population), has generated US$113 million in sales in April. Since late last year, maker GungHo’s market cap at the Osaka Stock Exchange kept rising and rising – to about $10 billion – to the point that the company is worth more than Mobage operator DeNAGREE, and Zynga combined. And today, GungHo (3765.OS) shares jumped limit-up by 300,000 yen to 1,342,000 yen (up 28.8 percent) in just a few minutes of trading, until the stock was bid-only. As a consequence, the company’s market cap now reached 1.54 trillion yen, which translates to $15.1 billion. With this number, GungHo topped Nintendo’s market cap of US$1.53 trillion yen (or US$15.0 billion). The US$15.1 billion market cap is also higher than that of Nikon, Fujitsu, Isuzu, Sanyo, All Nippon Airways, Sharp, or Mitsubishi Motors. It’s a new world we live in. Other market caps (Monday, May 13 at 11:30am JST):

GREE: $2.8 billion

DeNA: $3.6 billion

Zynga at $2.6 billion

Electronic Arts: $6.7 billion

Activision Blizzard: $16.7 billion

GungHo’s new owner SoftBank can be very happy.

Unfinished Asia’s biggest amusement park in Beijing demolished after 15 years of abandonment

Unfinished Asia’s biggest amusement park demolished

2013-05-14 01:31:22 GMT2013-05-14 09:31:22(Beijing Time)  SINA English

Most of the unfinished Wonderland Amusement Park in Beijing’s Changping district has been demolished after 15 years of abandonment.

The Reignwood Group launched construction of the park, which was going to the biggest amusement park in Asia, in the mid-1990s. However, construction was stopped in 1998, leaving the park uncompleted. An Feng, the chief inspector of the investment supervision department of Reignwood Group, said that construction was suspended because most land covered by the park is forestry land, and the policy to protect such land changed after major floods in 1998, forcing the company to review its plans. Even though the park was unfinished, the fairytale castles there and other facilities still attracted many visitors every year. Demolishment operations started on April 20 and most buildings are now gone. There are only some foundations left. “In 2005, the local government of Changping district got the usage rights for part of the land covered by the park back when it was doing the planning for its new town. However, we can use only 15 hectares now,” An said. “A comprehensive luxury product supermarket will be built on the site, but we are still going through the planning permission formalities,” An added.


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