Merger Rumor Has It: Sensationalism in Financial Media
May 25, 2013 Leave a comment
Rumor Has It: Sensationalism in Financial Media
Kenneth R. Ahern University of Southern California – Marshall School of Business
Denis Sosyura University of Michigan – The Stephen M. Ross School of Business
May 5, 2013
Abstract:
Financial media have an incentive to publish sensational news. We study how these incentives affect asset prices through one form of media sensationalism – merger rumors. Using a novel dataset, we find that newspapers are more likely to publish merger rumors about firms that interest their readers: local firms with recognizable brands that are owned by retail investors. Yet, rumors about these types of firms are less likely to come true. Instead, a rumor’s accuracy is predicted by journalists’ experience, training, and reputation, but stock returns do not reflect this information. Overall, we find that investors do not completely account for the distortions created by sensationalist reporting standards.
