Mudslinging in China’s Heavy-Machinery Sector

May 27, 2013, 9:21 a.m. ET

Mudslinging in China’s Heavy-Machinery Sector

By DUNCAN MAVIN

Digging for dirt on China’s machinery sector can be productive, especially when the economy’s stuck in the mud. Several companies that supply excavators, loaders and other construction equipment ran into trouble in 2012 and in the first few months of this year. The main problem was slowing economic growth, though oversupply of equipment was a big factor too. That led to slumping sales, rising inventory levels and a sharp uptick in accounts receivable as hard-up customers took longer to pay.All that was supposed to end with an uptick in the economy in 2013. Instead, growth still looks uncertain—with little cheer to be found in recent data on factory activity and industrial profits, for example. Sun Hung Kai Financial analyst Vik Chopra noted that sales data for some equipment has turned positive recently. But that’s off a low base, and prospects for a rebound are unclear, he said.

With green shoots of recovery hard to come by, the sector makes fertile ground for naysayers.

Take Zoomlion Heavy Industry Science & Technology Co., the second-largest company in the sector by market capitalization, at $8.9 billion. Zoomlion suspended trading in its Hong Kong- and mainland China-listed shares Monday after a Chinese news website alleged the company’s sales data included false numbers. It declined to comment and said a statement is pending, though none was available at the time of writing.

Investors will be concerned. Zoomlion has already had to defend itself once this year, after an anonymous letter to the media and regulators in January accused it of exaggerating sales. The company declared then that its accounts are accurate.

For now, Zoomlion’s recent performance doesn’t give much cause for optimism. Its first-quarter profit was down by almost three quarters from a year earlier, and the slump may be deepening. Early-May demand for the company’s excavators in one key market was down by 50% from the previous month, according to Barclays BARC.LN -1.38% .

The company’s shares have already lost a third of their value this year. Management must deliver a convincing response to the latest allegations. Otherwise, the shares will likely fall further when trading resumes.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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