Mary Meeker’s 2013 Internet Trends

May 30, 2013 1 Comment

Mary Meeker’s 2013 Internet Trends: Mobile Makes Up 15% Of All Internet Traffic, With 1.5B Users Worldwide

RYAN LAWLER posted 40 mins ago

Kleiner Perkins Caufield Byers partner Mary Meeker unveiled her annual Internet Trends report for 2013 today at the D11 Conference, showing robust growth in the number of broadband and mobile users. All that said, there’s still a huge opportunity for smartphone adoption and mobile ad spend. There were more than 2.4 billion Internet users worldwide by the end of 2012, up 8 percent from the previous year. But more astounding than that was the growth in mobile users. There are about 1.5 billion global subscribers, up from 1.1 billion a year before. That represents about 30 percent growth. There’s also been intense growth in the number of smartphones over the past year. According to Meeker, there were fewer than a billion smartphone subscribers, but that grew to 1.5 billion by 2012. But with more than 5 billion mobile phone subscribers in the world, smartphone adoption still has a lot of growth ahead. Mobile usage continued to grow, making up about 15 percent of all Internet traffic, compared with 10 percent a year before. But there’s still upside for mobile ad spend. Total Internet ad spend was $37 billion, while mobile ad spend was only about $4 billion. Meanwhile, people spent about 12 percent of their time on mobile devices, which accounted for just 3 percent of ad spend. That compares to the 26 percent of time spent on the Internet, accounting for 22 percent of ad spend.

Filed under TMT Trends

Unknown's avatarAbout bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

One Response to Mary Meeker’s 2013 Internet Trends

  1. Pingback: Lisa Niver Rajna: Instagram: Simple Steps to Join the Mobile Photo Revolution – Social Media on Huffington Post | Internet Technology Business

Leave a comment