Chinese companies are struggling to translate their economic might into a worldwide reputation, according to a study released by Fortune magazine

March 2, 2013 Leave a comment

Chinese firms still short of ‘global admiration’: Poll

Updated: 2013-03-02 02:42

By HE WEI ( China Daily)

Chinese companies are struggling to translate their economic might into a worldwide reputation,

according to a study released by Fortune magazine. Not a single Chinese company was ranked in the top 50 in its annual

“World’s Most Admired Companies List” for 2013, widely considered among the most definitive report cards on global corporate reputation.

Only nine Chinese firms appeared in the top 10 firms named across some 57 different industrygroupings, of which 26 covered globally competitive industries and 31 were US-orientedindustries.

Fortune determined the candidates by using the Fortune 1,000 listing and the Fortune Global500 listing.

International companies must have $10 billion in revenue and rank among the 15 largest byrevenue within their own industry, according to Hay Group, which facilitated the research.

The top 13 companies in the survey were from the US, with the list topped by Apple Inc, for thesixth consecutive year, followed by search engine Google Inc and e-commerce giantAmazon.com Inc.

The first non-American company to appear on the list was German car giant BMW at 14, withthe second and third non-US companies both Asian, Toyota Motor Corp at 29, and SingaporeAirlines Ltd at 31 on the list.

The only other Asian company in the top 50 was South Korea’s Samsung Electronics Co at 35.

Three Chinese newcomers were listed highly in their own industry-specific rankings.

Lenovo Group Ltd grabbed seventh spot in the PC sector. China Minmetals Corp claimed fifthplace among metal producers. And COFCO, China’s largest food vendor, was identified as thesecond most-admired trading company.

Other Chinese firms listed as having an industry-wide reputation included Baosteel GroupCorp, Cathay Pacific Airways Ltd, and Taiwan Semiconductor Manufacturing Co Ltd.

Filed under Macro Trends

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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