Germany’s Model Stresses Execution Over Innovation
March 14, 2013 Leave a comment
March 13, 2013, 4:48 p.m. ET
Germany’s Model Stresses Execution Over Innovation
By BEN ROONEY
BERLIN—Henning Wehn has carved a niche for himself as Germany’s comedy ambassador to the U.K. On a recent TV program when asked what was the worst thing to overhear about yourself, playing to the German stereotype he replied “he isn’t all that efficient.”
The Wall Street Journal Deutschland recently held a tech cafe event in the heart of the capital’s startup district, Mitte, and much of the talk around the tables of the Kaffeemitte was on German entrepreneurship. The general consensus was that while Germany may not culturally be the most entrepreneurial country, the emphasis on execution was a national strength.
It should come as no surprise, then, that a particularly German way of building startups is emerging from the capital city; companies that are less focused on product innovation, and instead hone their execution.
Stepping away from the accelerator model (find existing exciting startups that are doing innovative things, provide them with mentors and a working space in return for equity), Berlin appears to be favoring the incubator (create companies that target specific and identified markets, hire smart people to run with the idea and provide them with the tools to execute).
Leading the way is the powerhouse of the German online economy, Rocket Internet. Founded by the media-shy Samwer brothers, it takes a proven business model, clones it and then just out-executes its competitors. According to the company’s youthful managing director, Alexander Kudlich, “We are able to launch within 3 1/2 weeks—from decision to launching.”
“It’s only about operationally doing every little thing right and faster and better than the others.” Read more of this post