Psy shares the pain of creation; the Korean superstar released a photo of himself apparently struggling to get some writing done, with one hand clutching his forehead

Psy shares the pain of creation
Posted: 25 March 2013 1449 hrs

SEOUL: Millions of people around the world have seen Korean singer Psy dance, thanks to his ultra-popular “Gangnam Style” music video, which currently holds the title of most-watched YouTube video of all time. But what does he look like when he’s working? Fans finally got a peek into Psy’s life away from the glitz and glamour of the stage, when the Korean superstar released a photo of himself apparently struggling to get some writing done, with one hand clutching his forehead, over Twitter on Thursday. Psy even posted the photo under the hashtag #PAINofCREATION. With his new single due to drop in April, it’s no wonder the 35-year-old singer is hard at work. While he has carved a niche for himself in the Korean entertainment industry prior to “Gangnam Style”, it’s still the song that put him on the international music map, and it will be his new single that decides whether he will be able to further develop his music career outside of Korea, when “Gangnam Style” loses its shine.

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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