How to Follow Your Instincts, by Net-A-Porter’s Natalie Massenet

How to Follow Your Instincts, by Net-A-Porter’s Natalie Massenet

By Natalie Massenet on April 11, 2013

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Before I launched Net-A-Porter I came up with a number of different ideas that business associates deemed ridiculous, and I ignored my instinct and lost opportunities. When it came to starting Net-A-Porter, I found strength in being a loner, initially, and then even more strength in finding and hiring people who shared my vision. At the beginning it’s better to have fewer people who are on your side than many people who want to change what you feel is right.

In our early days, instinct was everything. Slowly experience took over, and I’ve had to work hard to ensure that I value experience but allow it to coexist with gut reaction. My instinct has told me to hire people I trust—those who have strong belief in their own convictions and the experience to back it up, but not necessarily the relevant résumé. Sometimes I make mistakes, and with hindsight I can say those decisions were made when I didn’t listen to the voice inside. The priority is creating time for silence so we can process ideas, react instinctively to them, give them strong business foundations, and ensure they are in line with the idea that launched us in the first place.

• Massenet is the founder and executive chairman of the Net-A-Porter Group.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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