Find Your Sister: China’s hottest mobile game; The game is currently making 5 million yuan (US$810,000) a month through the Apple App Store

Find Your Sister: China’s hottest mobile game

Staff Reporter, 2013-04-17

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A screenshot from Find Your Sister. (Internet photo)

Find Your Sister, a free mobile phone game in China, has become a hit with over 55 million subscribers and 8 million active players daily, topping the Apple App Store in the country for downloads.

The game got off to a slow start on its release last September but improvements to its gameplay have paid off since early this year. The game has managed to attract people who have not been playing online games before, from toddlers aged 2-3 to people over the age of 60, according to China Entrepreneur magazine.

A user who plays the game regularly said the game is popular because it can be played anytime and anywhere, such as the subway commute to work, when you can take out your phone and take on one challenge after another.

One major attraction of the game is its humorous content, as well as its multiplayer feature.

The game is currently making 5 million yuan (US$810,000) a month through the Apple App Store and income from the Android platform also started to grow sharply in March.Liu Yong, CEO of the website rekoo, which distributes the game, says the game derives its income mainly from sales of chargeable virtual tools, which are indispensable for helping players complete various challenges.

The game’s flaw however lies in its short lifespan and the limited replay ability common to many mobile online games.

Despite this, the game embodies the rapid emergence of the mobile phone gaming market in China. Liu Yong says he is upbeat about the prospects for mobile online games, which he believes will account for 30% of China’s online gaming market.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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