Instant noodle sales top 100 billion units a year

Instant noodle sales top 100 billion units a year

“The results show that instant noodles have become a global standard dish,” said Norio Sakurai, an official with the Osaka-based association. -AFP
Fri, Apr 26, 2013, AFP

Tokyo – Global sales of instant noodles have topped 100 billion units annually, an industry group said Friday – more than one monthly serving of the portable meal for every person on the planet. Five decades after the easy-to-cook food’s launch, sales climbed again last year with China, Indonesia and Japan rounding out the world’s top-three consumers, according to the Japan-based World Instant Noodles Association. “The results show that instant noodles have become a global standard dish,” said Norio Sakurai, an official with the Osaka-based association. “We think global sales will continue growing particularly in some developing nations.” Of the 101.4 billion units sold worldwide last year, China, including Hong Kong, accounted for 44.0 billion servings, followed by Indonesia with 14.1 billion units, Japan at 5.4 billion units and Vietnam close behind with 5.1 billion units. Instant noodles, which come dried or pre-cooked and can be boiled quickly with accompanying flavour packets, were invented in Japan by Momofuku Ando, founder of major noodle maker Nissin Foods, in 1958.

 

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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