New book teaches children ABCs of Buffett’s Berkshire Hathaway

New book teaches children ABCs of Buffett’s Berkshire Hathaway

12:45pm EDT

By Jonathan Stempel

Handout photo of Chairman and CEO of Berkshire Hathaway Warren Buffett in an illustration on the cover of the book "My First Berkshire ABC"

OMAHA, Nebraska (Reuters) – Warren Buffett’s Berkshire Hathaway Inc invests in dozens of businesses, and a new book tries to explain it all to young readers, from A to Z. Two Omaha residents, author Nancy Rips and illustrator Tom Kerr, have teamed up on “My First Berkshire ABC” to teach children about one of the world’s best-known companies, and a little about the local billionaire behind it. More than 1,000 copies were sold at Berkshire’s annual meeting on Saturday, which draws thousands of people to Omaha, and where Buffett has a say on what gets sold. “You need something to bring home to your kids and grandkids to explain Berkshire,” Rips, who has also written three books about Jewish holidays, said in a joint interview with Kerr. Most pages show companies that Berkshire owns or invests in. G, for example, is for “Geico,” and features the car insurer’s talking gecko. And W is for “Wells Fargo”, and features the bank’s familiar stagecoach. The book’s theme changed at Buffett’s suggestion. “Our first effort was things like, ‘S is for sharing. Mr. Buffett believes in sharing. K is for being kind,'” Rips said. “I got an email back from Warren saying, it’s too laudatory, they will lampoon him in the news,” she continued. “And I wrote a whole new proposal: A is for Acme (Brick), B is for Borsheim’s (jewelry), C is for Clayton Homes, D is for Dairy Queen. I got an email back: ‘You’re in the show.'” Kerr has worked at many newspapers and drew McGruff, the Crime Dog for the National Crime Prevention Council. “Part of what Warren talks about is investing in things that you know,” he said. “Virtually everything in here is something that somebody can relate to and touch and understand.” Berkshire Vice Chairman Charlie Munger is shown under “Q,” stamping boxes of “quality” merchandise. Rips and Kerr have not heard from Buffett on whether he likes the book. Buffett’s assistant Carrie Sova had no comment on that question. Kerr depicted Buffett just four times, including on the cover holding his usual Cherry Coke. “This book is not all about Warren Buffett,” Kerr said. “I picked my spots. He’s so synonymous with Dairy Queen that I wanted him there, and obviously on the cover with Coca-Cola.” “Cherry Coke,” Rips interjected. “Yep,” Kerr said. “She had me change that.”

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Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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