Enterprise companies, which sell software and services to businesses rather than individuals, have risen 37 percent, on average, in the two years since their IPOs, compared with 13 percent for consumer companies

ChannelAdvisor soars in debut

2:30pm EDT

By Alistair Barr and Tanya Agrawal

(Reuters) – ChannelAdvisor Corp shares soared more than 40 percent in their market debut on Thursday as investors bet the e-commerce software company will benefit from the rapid global spread of online buying and selling. The company’s shares opened up 25 percent, after its initial public offering of 5.8 million shares was priced at $14 per share, the high end of its pricing range. ChannelAdvisor shares were trading up 40 percent at $19.54 on the New York Stock Exchange. They touched an intraday high of $19.73, valuing the company at about $400 million. Other IPOs on Thursday did not perform as well. Global Brass and Copper and Ply Gem Holdings rose less than 20 percent and Constellium declined 5.5 percent. ChannelAdvisor, founded in 2001, helps companies sell via online marketplaces and websites such as Amazon.com Inc, Google Inc and eBay Inc. Customers include Ann Taylor, eBags.com, J&R Electronics and Jos. A. Bank Clothiers. E-commerce is growing at about 15 percent a year and Forrester Research estimates that global online consumer spending will top $1 trillion by 2016. ChannelAdvisor gets fees when its customers generate an agreed-upon volume of sales using its software. When sales exceed those levels, customers pay a little more in what the company calls a “shared-success model.” “We have about 2,000 customers and handled over $3.5 billion in gross merchandise volume last year,” said Scot Wingo, chief executive of ChannelAdvisor. “That’s really the tip of the iceberg. We have a lot of wood to chop, as these bankers like to say.” ChannelAdvisor generated a net loss of $4.9 million last year, compared with a loss of $3.9 million in 2011 and $4.7 million in 2010. Revenue rose to $54 million in 2012, up from $44 million in 2011 and $37 million in 2010, according to the company’s SEC filings.GLOBAL GROWTH PLANNED

The IPO raised more than $80 million and the Morrisville, North Carolina-based company, whose competitors include Mercent Corp, plans to use the proceeds to expand outside North America and build its sales and marketing capabilities. North America accounts for most online consumer spending currently, however Forrester expects the region to account for about a third of the global total in the future as other countries grow faster.

“We would love to be a truly global company and be a reflection of the truly global nature of e-commerce,” Wingo said.

ChannelAdvisor does not help companies sell through online marketplaces run by Alibaba, the Chinese e-commerce leader. However, Wingo said that may change.

“So far, we’ve done everything not to sell our software into China,” Wingo said. “But it’s interesting to us. Alibaba is bigger than eBay and Amazon combined.”

Investment firms Kodiak Venture Partners, Advance Technology Ventures and New Enterprise Associates own 47.5 percent of ChannelAdvisor after the offering.

Last week, data analysis software maker Tableau Software Inc saw its shares jump as much as 68 percent in its trading debut on rising interest in big data.

Shares of business software companies such as WorkDay Inc, Guidewire Software Inc and ServiceNow Inc are also trading well above their IPO prices.

Enterprise companies, which sell software and services to businesses rather than individuals, have risen 37 percent, on average, in the two years since their IPOs, compared with 13 percent for consumer companies, according to market data firm Ipreo.

The companies are being buoyed by new technologies like mobile and cloud computing, trends that are creating tremendous business opportunities for young enterprise firms, investors say, leading them to grab market share from incumbents like Oracle Corp and SAP AG.

One of the biggest reasons for the enthusiasm involves cloud services, which run on off-site, rented computer servers rather than owned hardware on-premise — and the ensuing savings and flexibility.

Goldman Sachs and Stifel Nicolaus are the lead underwriters on the offering.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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