What the economists call a market failure, the entrepreneurs call a market opportunity; How Platforms are Shaping Markets Through Market Failures
May 24, 2013 Leave a comment
Firm/Market Equivalency: How Platforms are Shaping Markets Through Market Failures
Denis Lescop TELECOM Ecole de Management
Elena Lescop TELECOM Ecole de Management
May 13, 2013
Abstract:
What the economists call a market failure, the entrepreneurs call a market opportunity. Firms today are the intricate interlacing of interactions, which arise in response to market failures. Market opportunities that emerge as a result are addressed by the firms through market support strategy, i.e. platform creation. Not only do the firms facilitate market activity by providing participants with basic resources, firms also take up a leading role in the regulation of all of its creation’s activities. The purpose of this paper is to explore the phenomenon of concurrent double function of firm: market creation and market support through the concept of firm/market equivalency.