Surfaces and Essences: Analogy as the Fuel and Fire of Thinking

Surfaces and Essences: Analogy as the Fuel and Fire of Thinking [Hardcover]

Douglas Hofstadter (Author), Emmanuel Sander (Author)

7711871

Release date: April 23, 2013

Analogy is the core of all thinking.

This is the simple but unorthodox premise that Pulitzer Prize–winning author Douglas Hofstadter and French psychologist Emmanuel Sander defend in their new work. Hofstadter has been grappling with the mysteries of human thought for over thirty years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.

We are constantly faced with a swirling and intermingling multitude of ill-defined situations. Our brain’s job is to try to make sense of this unpredictable, swarming chaos of stimuli. How does it do so? The ceaseless hail of input triggers analogies galore, helping us to pinpoint the essence of what is going on. Often this means the spontaneous evocation of words, sometimes idioms, sometimes the triggering of nameless, long-buried memories.

Why did two-year-old Camille proudly exclaim, “I undressed the banana!”? Why do people who hear a story often blurt out, “Exactly the same thing happened to me!” when it was a completely different event? How do we recognize an aggressive driver from a split-second glance in our rearview mirror? What in a friend’s remark triggers the offhand reply, “That’s just sour grapes”? What did Albert Einstein see that made him suspect that light consists of particles when a century of research had driven the final nail in the coffin of that long-dead idea?

The answer to all these questions, of course, is analogy-making—the meat and potatoes, the heart and soul, the fuel and fire, the gist and the crux, the lifeblood and the wellsprings of thought. Analogy-making, far from happening at rare intervals, occurs at all moments, defining thinking from top to toe, from the tiniest and most fleeting thoughts to the most creative scientific insights.

Like Gödel, Escher, Bach before it, Surfaces and Essences will profoundly enrich our understanding of our own minds. By plunging the reader into an extraordinary variety of colorful situations involving language, thought, and memory, by revealing bit by bit the constantly churning cognitive mechanisms normally completely hidden from view, and by discovering in them one central, invariant core—the incessant, unconscious quest for strong analogical links to past experiences—this book puts forth a radical and deeply surprising new vision of the act of thinking.Editorial Reviews

Review

Science
Surfaces and Essences warrants a place alongside Gödel, Escher, Bach and major recent treatments of human cognition. Analogy is not the endpoint of understanding, but its indispensable beginning.”

Nature
“Lucid and, page for page, a delight to read…. [Surfaces and Essences contains] gems of insight.”

Wall Street Journal
“Clear, lively, and personal.”

Kirkus Reviews, starred review
“How do we know what we know? How do we know at all? With an enjoyable blend of hard science and good storytelling, Hofstadter and French psychologist Sander tackle these most elusive of philosophical matters…. [I]t’s worth sticking with [Hofstadter’s] long argument, full of up-to-date cognitive science and, at the end, a beguiling look at how the theory of relativity owes to analogy…. First rate popular science: difficult but rewarding.”

Melanie Mitchell, Professor of Computer Science, Portland State University, and author of Complexity: A Guided Tour
“Hofstadter and Sander’s book is a wonderful and insightful account of the role of analogy in cognition. Immensely enjoyable, with a plethora of fascinating examples and anecdotes, this book will make you understand your own thought processes in a wholly new way. It’s analogy all the way down!”

Steven Pinker, Harvard College Professor of Psychology, Harvard University, and author of How the Mind Works and The Stuff of Thought
“I am one of those cognitive scientists who believe that analogy is a key to explaining human intelligence. This magnum opus by Douglas Hofstadter, who has reflected on the nature of analogy for decades, and Emmanuel Sander, is a milestone in our understanding of human thought, filled with insights and new ideas.”

Gerald Holton, Professor of Physics and History of Science, Emeritus, Harvard University
“Hofstadter and Sander’s book starts with two audacious goals: to show that none of us can think a minute without using a variety of analogies, and that becoming aware of this fact can help us think more clearly. Then, patiently and with humor, the authors prove their claims across the whole spectrum, from everyday conversation to scientific thought processes, even that of Einstein.”

Nancy J. Nersessian, Professor of Cognitive Science, Georgia Institute of Technology, and author of Creating Scientific Concepts
“Placing analogy at the core of cognition Hofstadter and Sander provide a persuasive answer to the question ‘what is thought?’ Analogy is the mechanism underlying the myriad instances of concept formation and categorization we perform throughout any day, whether unconscious or explicit, without which there would be no thought. They mount a compelling case through analysis of a wealth of insightful—imaginative and real—exemplars, from everyday thinking to the highest achievements of the human mind, which are sure to persuade a broad range of readers.”

Elizabeth F. Loftus, Distinguished Professor, University of California, and author of Eyewitness Testimony
Surfaces and Essences is a mind-boggling argument for the central role that analogies play in human thought. Hofstadter and Sander’s witty and profound masterpiece will leave you thinking about thinking in totally new ways.”

Donald Norman, author of Living with Complexity and The Design of Everyday Things
“Doug Hofstadter and Emmanuel Sander rip apart everyday understanding to reveal insights of both mind and universe. The key is to recognize that analogies and concepts are the same things, that they are ubiquitous, universal, and key to understanding human thought. Easy to read, but deep to comprehend. The result is both enjoyable and profound.”

Barbara Tversky, Professor Emerita of Psychology, Stanford University, and Professor of Psychology and Education, Columbia Teachers College
Surfaces and Essences has much of both. And more. This book is fun! And serious. Category, analogy (and similarity) are at the core of cognition. On every page, you will find delights: you will be informed, you will be puzzled; you will agree vehemently and you will disagree just as vehemently; you will ponder. And you will return for more.”

About the Author

Douglas Hofstadter is Distinguished College of Arts and Sciences Professor of Cognitive Science and Comparative Literature at Indiana University. His previous books include Gödel, Escher, Bach (which won the Pulitzer Prize for General Nonfiction in 1980) and Fluid Concepts and Creative Analogies. Emmanuel Sander is Professor of Cognitive and Developmental Psychology at the University of Paris (Saint-Denis), specializing in the study of analogy-making and categorization and their connections to education. Among his previous works is the book Analogy, from the Naïve to the Creative.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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