The most famous brand states have produced
May 29, 2013 75 Comments
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KB Kee is the Managing Editor of the Moat Report Asia (www.moatreport.com), a research service focused exclusively on highlighting undervalued wide-moat businesses in Asia; subscribers from North America, Europe, the Oceania and Asia include professional value investors with over $20 billion in asset under management in equities, some of the world’s biggest secretive global hedge fund giants, and savvy private individual investors who are lifelong learners in the art of value investing.
KB has been rooted in the principles of value investing for over a decade as an analyst in Asian capital markets. He was head of research and fund manager at a Singapore-based value investment firm. As a member of the investment committee, he helped the firm’s Asia-focused equity funds significantly outperform the benchmark index. He was previously the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. KB has trained CEOs, entrepreneurs, CFOs, management executives in business strategy, value investing, macroeconomic and industry trends, and detecting accounting frauds in Singapore, HK and China. KB was a faculty (accounting) at SMU teaching accounting courses. KB is currently the Chief Investment Officer at an ASX-listed investment holdings company since September 2015, helping to manage the listed Asian equities investments in the Hidden Champions Fund.
Disclaimer: This article is for discussion purposes only and does not constitute an offer, recommendation or solicitation to buy or sell any investments, securities, futures or options. All articles in the website reflect the personal opinions of the writer.
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咬定青山不放松，立根原在破岩中。 千磨万击还坚劲，任尔东西南北风。
Pretty sure Gatorade is more famous than Hooters…
I would say they’re both about the same. Maybe geico ahead because not everyone works out but, everyone needs insurance for something.
or Disney…..
Disney didn’t originate in Florida. It originated in California.
I agree that Gatorade is more famous than Hooters… Gatorade has also been around longer.
Really Florida, Hooters? I guess you forgot how much money Tropicana orange juice brings your state. Gatorade is a good example too, but Tropicana has been around longer.
last i checked Under Armour was more famous than Geico
I would say they’re both about the same. Maybe geico ahead because not everyone works out but, everyone needs insurance for something.
Marriott for Maryland. Global brand.
Or McCormick spices!
I agree with Bess.
What about WV’s Fiesta Ware? More people know and use it than Gino’s I’m sure.
What is Fiesta Ware??
I’m with you Phoebe, never heard of Fiesta Ware
I assume Gino’s it the Pizza I grew up on
I’m with you Phoebe, never heard of fiesta ware until a cut rate web site tried to sell me some about a month ago… but i do have a problem with a few choices
I know that hooters is infamous but I bet Tupperware is more famous
I suspect that the designer didn’t do much research for his product choices.
a grey problem is the absence of McDonalds. most might think it is a California brand because McDonalds Brothers had their restaurant in California… but the franchise was bought before it became famous by Ray Croc, a traveling salesman that sold them their milk shake machines (the hand mixer kind). didn’t he incorporate in Indiana? At least that is where Hamburger University is located
qazwiz brings up a great point…McDonalds, which originated in Des Plaines, Illinois is still headquartered in Oak Brook, Illinois. Every person in the world has heard of McDonalds…it doesn’t get much more famous than that.
What qualifiers were used? Total sales? Market value? Locations?
Do you see what wisconsin is?
Yes.
I would’ve put Reebok in MA instead of Gillette
Reebok is UK, NewBalance is MA. Better known today, but Gillette has a long history.
TACO JOHNS ROCKS !!! enough said ; )
Starbucks over Microsoft???
Definitely!
Washington state……Boeing! It is the top exporter of goods in the US.
I would think that Boeing being the largest exporter in the USA and was founded in WA state would trump all other companies for the honor of representing WA state!
Pizza Hut is bigger than Garmin for Kansas.
Um Garmin is a worldwide company that started in Kansas and worth more than pizza hut…
Pizza Hut was started in Kansas, but it’s Headquarters are in Texas now.
Illinois is the home of Jonh Deere. Who came up with these?
Maybe they didn’t want to overlap markets. I noticed there’s only one type of market in this.
Reebok is from Greay Britian hence the tiny union jack on every shoe
Lexmark for Kentucky? What about KFC or Jim Beam; they’ve got to be bigger then Lexmark?
For WV, I agree with Sandra the Red. Fiesta is recognized world wide. Also, Fenton and Blenko are both well known. Hollis Chocolate. Almost Heaven steam baths. I could go on.
Kool-Aid was founded in Nebraska too
Fed Ex was started in Arkansas and moved to Memphis several years later. So Tennessee did not “produce” Fed Ex.
Actually, Ron, I would argue that Tennessee did “produce” the brand known as FedEx. 1971, Federal Express Corporation was founded in Little Rock, AR, but due to a lack of support from the Little Rock National Airport, the company moved to Memphis International Airport in 1973. Great move. The company recorded their first night of continuous operation following their move to Memphis. So, operations for FedEx started in Memphis in 1973 making Tennessee the state that “produced” what we now know as FedEx Corporation. Also, the company didn’t officially use “FedEx” as their brand name until 1994. Tennessee, and more specifically Memphis, produced the FedEx brand that we all know and love.
Illinois shoud be McDonalds.
McDonalds was originally produced in California
even though McDonalds brothers had a handful of stores and franchises at the time, Ray Croc incorporated in Illinois with permission to incorporate virtually everywhere save a few counties inn California and Arizona where the preexisting stores were located
(see wikipedia)
Saks was actually founded in New York City. Many years later a company based in Alabama bought Saks. I wouldn’t say that Alabama produced the Saks brand. Also, Bank of America started in California and only very recently merged with a company in North Carolina. I wouldn’t say North Carolina produced the Bank of America brand.
I agree on Saks.
North Carolina is Known as birthplace of Pepsi more than BOA
And BofA was born in California, founded by A.P. Giannini. NCNB acquired BofA in 1998. NC should definately be labeled Pepsi.
We also have Texas Pete, Krispy Kreme, and Cheerwine, which are all more famous than BoA!
Sinclair in Utah? Their headquarters are there now but was originally New York corporation then reincorporated in Wyoming where it’s two refineries are.
And I agree that Illinois is more known for John Deere then for Cat.
Deere is based in Iowa
Deere is not based in Iowa, rather right across the river in Moline, Illinois.
Would love to be able to read the choices for NH, VT, RI, DE, MD. The choices seem pretty arbitrary — like first thing some intern could think of — or first familiar name found in a list of corporations. Was there a consistent criterion?
NH is Timberland, VT is Ben & Jerry’s, MD is Geico. But, I can’t read RI or DE either. They just get blurry if I try to make them bigger.
i agree Carl but enlarging I see Ben&Jerry’s and Timberland are above Gillette… and C-Span is wedged in-between AOL and Geico
still trying to see two others though and the Hawaii pix is vaguely familiar but i cant remember why… coffee company maybe? (I don’t drink it just see it)
A.P.Giannini founded Bank of America in California. NCNB acquired BofA in 1998. North Carolina did not produce that brand.
So what the heck did Delaware get?! DuPont?
I’d really like to know how these were determined. In NJ, my first thought was Johnson & Johnson
Turns out New Hampshire is Timberland, New Jersey is Campbell’s, Washington D.C. is C-SPAN, Massachusetts is Gillette, Rhode Island is Hasbro and Delaware is DuPont.
Personally, I didn’t know C-SPAN was a brand.
No Amazon or MICROSOFT for Washington? Seriously??? Not everyone drinks coffee. The entire world uses Microsoft.
I have used zero MS products since 1996, and only had one Windows PC in my life for 5 months before I switched back to a mix of Linux and MacOS.
NY should really be GE.
KFC is one of the top two restaurant chains in the world. There is no way Lexmark is Kentucky’s most famous brand.
Hum…McD for IL? Though the per Kroc stand was in CA.
see wikipedia for details but Croc incorporated his franchises in Illinois
Alabama should be NASA since Von Braun set up shop at Redstone Arsenal. And yes, I consider it a “brand.”
I can understand why you think so but since it is a government agency not a company.
the name isn’t trademarked or registered or any other legal connection that businesses normally do to protect their image which is what a brand really is, symbol for the company. closest that the US government has is Uncle Sam. plus the service “brands” like McGruff the crime dog and Smokey Bear (who has his own zip code btw)
As for Minnesota, I would argue that either Target or Best Buy are more well known than Pillsbury.
KFC (KY Fried Chicken) is absolutely, positively more well known than LexMark
Bank of America originated in California. Pepsi would have been a much better choice for North Carolina if only because it would be accurate.
Really? Is Hooters more famous than Outback? ADT Home Security? Office Depot? Olive Garden? Red Lobster? I don’t think so! Not to mention Hard Rock, Burger King, The PGA, and Tropicana. Now I know a couple weren’t FOUNDED in Florida, but not all of the ones on the map were even from the state they represent. They’re just headquartered there NOW!
Nobody has mentioned Hawai’i. I can’t tell what company that is, even in the full-size image.
NY/Verizon? That’s the most famous? From the Big Apple… really?!
Kansas = Garmin? Try Boeing or Pizza Hut, internationally. Domestically, you could add Coleman, Cessna, Lear Jet and a number of other brands. Those are just off the top of my head, without googling. And I’m from Illinois! ROFL!!
Pizza hut has their headquarters in TX now not Kansas anymore…Garmin has their headquarters still in Olathe, KS.
where the heck is mcdonald’s? that is, like, the brand of america. unfortunately.
Illinois (Chicago), North Carolina or even New York…tell me where the Michael Jordan brand was founded and put it up…because really, MJ is a bigger brand than half of those up here
What is Wisconsin? I can’t tell.
California have much more developed here than just Apple!