Writers’ platform Quill backed by Spotify investor; Quill, a former naval officer’s start-up, is attempting to build a “worldwide platform for web writers”.

Writers’ platform backed by Spotify investor

Entrepreneurs and investors behind companies including Spotify, Songkick and Mr & Mrs Smith have backed Quill, a former naval officer’s start-up which is attempting to build a “worldwide platform for web writers”.

Quill already uses 1,000 writers working in 17 countries and covers 30 languages Photo: ALAMY

By James Hurley

11:50AM BST 29 May 2013

Quill, which produces online content for large businesses, has secured £1m from a group of investors including Spotify backer Shakil Khan. Founder Ed Bussey said his business is building a network of writers around the world to produce online content in various languages for companies including retailer Shop Direct Group, insurer AXA and advertising giant WPP. Quill already uses 1,000 writers working in 17 countries and covers 30 languages, Mr Bussey said.Andrew Grahame, co-founder of boutique hotel booking business Mr & Mrs Smith, and Songkick investor Peter Read also joined the investment round, as did Karen Hanton, founder of restaurant booking site Toptable.

Mr Bussey was formerly part of the start-up team at underwear retailer Figleaves.com in 2000, which was sold to home shopping group N Brown for £11.5m in 2010.

He said the backing will help Quill develop sales and marketing, open a base overseas and develop its technology so it can be licensed to brands and agencies.

He said the company’s technology automatically analyses writers’ work to make sure it complies with metrics set by the brands the company works with.

“That releases our editors to focus on the critical thing – have we got the tone right?”

The investment was led by venture firm Ariadne Capital.

About bambooinnovator
Kee Koon Boon (“KB”) is the co-founder and director of HERO Investment Management which provides specialized fund management and investment advisory services to the ARCHEA Asia HERO Innovators Fund (www.heroinnovator.com), the only Asian SMID-cap tech-focused fund in the industry. KB is an internationally featured investor rooted in the principles of value investing for over a decade as a fund manager and analyst in the Asian capital markets who started his career at a boutique hedge fund in Singapore where he was with the firm since 2002 and was also part of the core investment committee in significantly outperforming the index in the 10-year-plus-old flagship Asian fund. He was also the portfolio manager for Asia-Pacific equities at Korea’s largest mutual fund company. Prior to setting up the H.E.R.O. Innovators Fund, KB was the Chief Investment Officer & CEO of a Singapore Registered Fund Management Company (RFMC) where he is responsible for listed Asian equity investments. KB had taught accounting at the Singapore Management University (SMU) as a faculty member and also pioneered the 15-week course on Accounting Fraud in Asia as an official module at SMU. KB remains grateful and honored to be invited by Singapore’s financial regulator Monetary Authority of Singapore (MAS) to present to their top management team about implementing a world’s first fact-based forward-looking fraud detection framework to bring about benefits for the capital markets in Singapore and for the public and investment community. KB also served the community in sharing his insights in writing articles about value investing and corporate governance in the media that include Business Times, Straits Times, Jakarta Post, Manual of Ideas, Investopedia, TedXWallStreet. He had also presented in top investment, banking and finance conferences in America, Italy, Sydney, Cape Town, HK, China. He has trained CEOs, entrepreneurs, CFOs, management executives in business strategy & business model innovation in Singapore, HK and China.

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